Are you considering having a website for business? If yes, then there are many factors you need to think about for decision-making. One of them is choosing between custom web design or website templates for website ranking. Both of them require skills and techniques to design an appealing website.
“Why would I pay a website development company to build a custom website for me when I can buy a website template?”
Before answering that, it’s important to understand the advantages and disadvantages of both custom web design and website templates. The article provides a comparison between both custom web design and website templates. That will guide you to decide which one is best for website ranking.
1- Custom Web Design
Advantages of Custom Web Design
The biggest advantage of custom web design is that it provides uniqueness to your site and makes it stand out in the crowd. In important to have a competitive edge over a competitor as competition is rising continuously. Moreover, custom web designs are search engine friendly that increases website ranking in the search engine results.
Besides, adapting business needs custom web design gives room for incorporating your company’s branding into it. Custom web designs have a scalability factor that grows as the business grows. Moreover, it keeps the website updates easily with the CMS.
Disadvantages of Custom Web Design
Creating custom web design requires more money and time as compared to website templates. Due to the time-consuming process, there are chances that your website project will be subject to delays.
2- Website Templates
Website templates are also known as website themes that are designed as models to generate web pages. It eliminates the coding task as you can easily add your content on available online templates. Before we start, remember when we are talking about free website themes, it means free WordPress themes. WordPress themes are listed in the WordPress.org Themes directory. I recommend WordPress themes than any other themes distributed by unreliable sources.
Advantages of Website Templates
The main advantage of website templates is that it has shorter development cycle. And it's cost-efficient so that you can create a website on a low budget too. Moreover, it eliminates the coding, so you don’t have to worry about that.
Disadvantages of Website Template
Website templates are not designed with the search engine. That is the major disadvantage of it: it harms the website ranking in the search engine, which can be the major drawback of your site. Website ranking is the fundamental requirement of a site to drive traffic. Moreover, website templates are available online for free and can be used by anyone, so many other business people use them. That reduces the creativity and authenticity of your work.
Who should get custom web design and website templates?
Everyone has different needs and requirements. If you don't have to worry about money and want to have a scalable and SEO-friendly site for website ranking, you should go for custom web design. But in case you are on a tight budget and have less time to design your site, then the website template is your call.
Conclusion
It depends on personal preferences and needs that influence your choice between custom web design and website template. But website ranking is important for a site, so think about that before making a decision.