How to create the perfect ICO/STO marketing strategy - ultimate guide

Part 2
Security Token Offering (STO) Stats
The year 2017 was the ‘Wild West’ of Initial Coin Offerings (ICOs) – it was easy to take an ICO to market and to obtain funding outside of traditional channels as offered by the legacy banking system.

Unfortunately this opened the door to dubious players who have done tremendous harm to the market, prompting players such as the U.S. Securities and Exchange Commission (SEC) to step in.

It is not that observable yet, but there is a move away from ICOs – primarily earmarked by utility token offerings – to Security Token Offerings (STOs) – exclusively earmarked by the offering of security tokens. Data suggests that by the year 2020 the market will be dominated by STOs to the tune of $10 trillion. It is important to take notice of this shift in the market – and to plan accordingly.

Utility vs Security Token
It is of utmost importance to market your token the correct way from the beginning. E.g. if your token is a security token, but you market it as an utility token – you stand the real risk of having your project closed down by the authorities or worse. There are many ICOs, especially among the ones that launched last year, that didn’t do it right from the beginning and now they have a lot of explaining to do to both supporters and the authorities.

Spare yourself a lot of headaches by getting it right from day one. It is best to check with legal experts who specialize in this field first. Besides avoiding running into the trouble mentioned above and not having to re-do marketing content half way in, getting it right will show those who are interested in buying into your ICO/STO that you can be taken seriously.
Full article link: https://www.cointelligence.com/content/ico-marketing-strategy/