Trying to break ground on a startup idea? Seeking to scale your startup into something more significant? You are in the right place if the answer to both questions is a yes. However, if you plan to alleviate your business to the next level, you must know that building a great website could be an essential starting point.
To scale your startup efficiently, one must develop a new startup website or make your current website more interesting to improve traction. It would help your business compete effectively in the online marketplace and overcome the growing pains that come along with scaling any startup. However, setting up a good website is not an overnight task. There are many things you must take into consideration before you embark on this process. It may include the type of product or service you are offering, your target market or audience, enterprise UX to name a few.
To build depth to your website, it is essential to include the right resources and execute them in the most customer-centric manner. This guide will help you achieve all this and more in your functional and aesthetically pleasing website and generate excellent sales leads. Read on to learn more about the five website design tips that will help you cultivate an active customer community.
Top 5 Tips to Build an Effective Business Website
These days, with all the competition being online, it is not just enough to have an online presence. It would help if you had a strong company that lets you stand out from the crowd and makes it easy to retain old customers and find prospective ones. This fact especially holds even more for startup business websites. For this reason, it is necessary to follow the best practices for website design to inform and sell to buyers online consistently.
There are many website creation tools in the market today. However, regardless of what device you choose, it would help if you kept in mind the following design principles:
Choose a Good domain name: You must choose an optimal domain name or website address to make a good impression for SEO and other functionalities. The title should be easy to spell, short if possible, have the proper domain extension, avoid unnecessary hyphens and numbers, avoid nonsensical words, come within a reasonable price and be memorable at the least.
Buy scalable website hosting: A website hosting provider with reasonable technical support is necessary to connect your website to be viewed online. However, as important as it may seem, you should avoid hiring a shared server and select a dedicated or virtual private server (VPS) instead. Also, ensure that your hosting company has an easy access option with an intuitive server interface and either chat or phone support in case of emergencies. Furthermore, check if website server security is in place as well.
Make your site mobile-friendly: Being mobile responsive is critical for a website to be effective. Most people prefer purchasing everything via mobile device, making your startup’s mobile website a necessity rather than an option. However, a negative mobile user experience may affect search engine rankings, so providing a positive user experience.
Get personal: All stores invest in storefronts, and your website should also have information and a good CMS (content management system) to represent your brand in the best way possible. To implement the best CMS that is uniquely designed to fit your requirements. Systems such as WordPress, Drupal, Joomla, Squarespace etc., are fine examples.
Choose the best Platform: Last but not least, choose a good e-platform as you will need the right technology to sell your products effectively via your website. Some of the popular platforms include WooCommerce, Shopify, Business Squarespace, Wix, etc.
To summarize, if you decide to scale your startup with a good website, create an attractive, memorable, and engaging website user interface that would positively impact customers. You may also want to put social media links to your website. Regularly create and publish quality content and make sure it’s properly maintained. Scaling a business may not be as simple as you thought it would be, but these tips would surely get you started. There are many web design trends out there that may seem daunting but fear not. Choose something that identifies with your product, and you should be good to go from there.
Agree that with a good website, create an attractive, memorable and engaging website user interface that will positively impact your customers.
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