In the Internet 2.0 era, thousands of original writers, bloggers, columnists, and countless socially active users have created billions of dollars in advertising profits for social networking platforms such as Facebook, Twitter, Reddit, Youtube, WeChat and Weibo. However, these original authors did not have complete control over the works they created, nor did they fully enjoy the profit they generated. Most of the advertising and sponsor income generated from these works are owned by the platform, which greatly reduces the enthusiasm and creative quality of original creators.

Most importantly, fans, circle of friends and social data that the original authors worked hard to create can be blocked if the account is terminated. Some centralized platforms do not provide a user-friendly export interface for user data, leaving content creators unable to actually own their social networks.
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