With more than 2 billion active users worldwide, Whatsapp is one of the most used messaging platforms. Due to the high popularity, more and more businesses are using Whatsapp to engage with their customers. WhatsApp Business API has enabled small businesses to widen their reach and engage with the customers directly over Whatsapp. It has opened up a whole new avenue for the business to delight its customers. The API allows businesses to respond back to the customer's queries instantly or provide them with the required information.
WhatsApp API has three primary use cases which include:
-To create a branded business presence.
-Sending programmatic notifications to the customers.
-Respond back to the incoming messages manually.
How E-commerce Business can Leverage WhatsApp Business API.
E-Commerce companies have limited physical customer interaction. Therefore, it is essential for them to make easy, instant and powerful online interactions with their customers. WhatsApp is the best platform that allows businesses to interact with their customers instantly. The WhatsApp API for Business has opened up new opportunities for customer engagement for E-commerce businesses.
Ways in which E-commerce can Integrate WhatsApp in their Communication Strategy
Here is the list of ways in which E-commerce businesses can integrate WhatsApp API in their communication strategy:
To Acquire New Customers
WhatsApp API offers excellent opportunities that help to offer advanced chatbots and opt-ins to capture the leads.
On-site Chats: Instead of creating bots, you can create a WhatsApp chat bubble to invite the visitors to talk with you. It can help to gather the leads and assist the visitors with the buying process.
Notification opt-ins: With this, the customers get notifications, news and stay updated via WhatsApp.
Campaign ads CTA: It is an excellent way of driving the acquisition. When the customer clicks on your Facebook or Google ad, they get invited to a WhatsApp conversation.
To Offer Great Post-Purchase Experience
Once a customer makes a purchase, WhatsApp becomes the best platform to send notifications to offer a great post-purchase experience. Here are few ways in which eCommerce businesses are levelling up the experience of their customers:
Order Updates: With the help of WhatsApp API, eCommerce businesses can send order updates to their customers.
Delivery Tracking: You can implement live location tracking for your customers to track the deliveries with Whatsapp API for business.
Personalised Recommendation: WhatsApp API allows you to send the product recommendation and increase leads while engaging with customers.
To Collect Feedback: WhatsApp API helps your businesses to reach their customers and gather instant feedback.
To Extend Customer Support on WhatsApp
WhatsApp has become one of the indispensable tools for achieving customer satisfaction. Once you connect with WhatsApp API, you don't have to juggle between different tabs to handle customer queries. It is an omnichannel support platform that helps you to manage all your support interactions on WhatsApp.
mTalkz is known to offer the best WhatsApp API service for the business. It offers top-class services that help businesses to reach out to a vast audience. It offers a global reach to the business and delivers messages in 225 countries. You can visit the mTalkz website to learn about their services!