If you are running a communication business, you might have come across the term White label chat app, which is also known as white label messenger. In layman's terms, it is a mobile application, which allows users to chat with each other, share media files and also do free app-to-app calls.
Messaging App like WhatsApp, Viber, Facebook Messenger, etc. are widely used across the globe. Currently, WhatsApp has 2.5 billion active users, which is a very huge number. So, you can just imagine the potential of a chat app.
But you need to have a branded messaging app as you will run your services through the app. When you go for a white label instant messenger, you can ask your web development vendor for advanced customization adding your brand color, logo, and name on the mobile application. Now the question arises, how a white label chat app can benefit your brand?
Here, I am sharing five ways a branded messaging app can help your business excel.
Enhance Your Brand presence
Create Your Own WhatsApp-like Messaging App and adds your brand name to the app, which will make your brand visible to a large mass of users. More people will know about your brand and it will grow due to word of mouth. This is a great way to enhance your brand image.
Develop Brand Stickiness
When you offer extra features such as instant messaging, voice & video calls, file transfer, and other utility features, you will find that your users will stick to your brand. Often people switch their calling service provider, so if you offer some extra features to your users, you will be able to make your users remain loyal to your brand.
Additional Revenue Option through Digital Marketing
Digital marketing is an excellent way to earn from your mobile app. You can run targeted ads based on your user behavior, geography, and usage. Also, you can run video ads and Google ads, which are wonderful monetization options. The more users watch the video ads or click on the ads, the higher will be your revenue. Also, with the growth in mobile app subscribers, the revenue from these ads will also increase. There are many mobile apps that have millions of subscribers and the owners are earning good revenue through these digital ads.
Run In-App Notifications
Your branded messaging app can also be used to notify users about the latest promotions and offers. If you have launched a new calling package, you can notify your app users with in-app notifications, which is a very effective way to get new sales and boost your revenue. Based on your notifications released, your app users may subscribe to the new calling package.
These are some of the ways a chat application can help your revenue grow.