At WorldPressIT, we don’t engage in any type of black hat SEO tactics, or link buying. Black hat SEO consists of buying links, usually of low-quality in order to gain short-term rankings. This practice is strictly against Google guidelines and will hurt a website in the long run. Instead, we work with our clients to create great shareable content and promote that content to bloggers, journalists, and other influencers in order to gain a mention from other authority sites. This is a white-hat editorial approach that also builds long-term value for your website and brand.
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