7 Tips for Boosting your Social Media Presence

It’s safe to say that if you’re reading this, you probably want to boost your social media presence – and why not? Social media marketing has proven itself as one of the most effective ways to grow your brand, reach new customers, and keep up with customer feedback on everything from product development to service issues. So how do you go about doing it? Here are seven tips for boosting your social media presence.

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1. Determine what it is you want to accomplish
   Do you want to increase views on a particular video, get likes and comments on your Facebook posts, or maybe do some serious link building? You may also have a different goal in mind. There are many goals that can be accomplished through social media marketing and understanding what it is you want to accomplish will help focus you in getting it done. To help you figure out what to do first, let’s look at seven practical ways that you can start boosting your social media presence. If none of these things are possible now, start with #1 and work from there. Get creative; try multiple strategies; and don’t give up! In time you’ll see results one way or another.

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1. Use automation tools wisely
   Tools like Buffer and Hootsuite can be powerful productivity tools. They allow you to spread social media posts across multiple platforms so that they’re more likely to be seen and maximized. However, make sure that you’re not spamming your audience with too many updates—this will only annoy them and hurt your brand. Automation tools should be used sparingly; don’t fall into an unconscious habit of pushing out constant updates. Be mindful of who you choose to follow: While it might seem counterintuitive, choosing to follow other accounts on Twitter, Facebook or Instagram is a great way to boost your own engagement with followers and likes.

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1. Have a plan before starting
   Before you start boosting your social media accounts, know what you’re looking to accomplish and which channels will help. It might be different than what you thought at first, so make sure to analyze each channel and create goals accordingly. For example, a Twitter account is more helpful as a platform to drive traffic to other platforms, such as a website or video streaming service. Make sure you have all of these services integrated into one place; otherwise, it will be hard to track what happens with each campaign.

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1. Put yourself out there
   The key to boosting your social media presence is sharing valuable, informative content with people. If you’re trying to boost sales on Facebook, Twitter, or Instagram, think of ways you can give away free info that makes it easy for people to buy from you. Think of yourself as a shopkeeper—if someone comes into a store and doesn’t see what they want right away, they’ll leave and go elsewhere. So if someone visits your Facebook page but doesn’t see their favorite flavor in stock or their size available in an item they like...they might leave without making a purchase. Put yourself out there! The more frequently you update with fresh and compelling content, the more opportunities you create for people to buy from you.

2. Get involved in groups
   More than just a fun way to connect with other like-minded individuals, Facebook groups also offer you an opportunity to learn more about SEO and social media marketing. If you’re not familiar with Facebook Groups, they’re basically online communities that connect people who share similar interests. There are lots of different kinds of groups out there—from simple photo sharing to complicated question-and-answer forums—so finding one related to social media isn’t too difficult. Search for keywords that relate to what you do, look at groups in your area, or ask family and friends if they know of any good ones.

3. Manage your time well
   It might seem like common sense, but how many times have you found yourself wasting an hour scrolling through Instagram or Facebook? Or, even worse, dilly-dallying around your apartment? No matter how much you love social media and having just one more glass of wine with friends, make sure you get out of the house and enjoy time with those people in real life. As far as cleaning up your home goes—when procrastinating on vacuuming or doing dishes—it’s helpful to have something scheduled at a set time (even if it’s just every other day). It might feel a little weird at first to be too busy to scroll through Twitter, but in time you’ll come to love it.

4. Understand that patience is a virtue
   Patience is key when it comes to growing an online presence. You won’t see instant results, but it will pay off in time. When you use social media to grow a network of people interested in what you have to say, those followers can become lifelong friends and contacts that are happy to help promote you or buy from you. Don’t be discouraged if traffic numbers don’t rise immediately; look at it as an investment and know that by taking action every day, over time your site will rank higher than it would otherwise.

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