To create a professional Tea Boutique Street, “Xiuhe Tea Enjoyment” investment project started in Agricultural Trade City.
Tea Boutique Street of the “Xiuhe Tea Enjoyment” project is made up of three functional blocks, market of tea and its derivatives, Tea Culture Expo Center and Lao She Tea house, aiming to change the facade and landscape greening belt, and to build a Tea Boutique Street, which integrates leisure, tea enjoying and tea culture.
Developing for thousands of years, Yiwu tea industry bears a long history and cultural heritage and a good foundation for development. In the face of new opportunities under the “Belt and Road” initiative, and the grand goal of creating the world commodity city, the market group, based on the existing advantages of market, logistics and traffic, digs out the development potential tea industry and tea culture. They study, research and implement, so as to promote the Tea Boutique Street of “Xiuhe Tea Enjoyment” project.
Market organic renewal brings opportunities
According to the overall planning of market organic renewal and market industry layout in Yiwu city, the vegetable wholesale market of the former Agricultural Trade City has been moved to the logistics center of agricultural and sideline products.
After the relocation of the market, the Agricultural Trade City, combined the urban development with the actual needs of the residents in the surrounding community, considering maximizing the utilization of the market resources, spent nearly a year of research and planning, and planned to build the original vegetable and grain market into “the commercial center around Xiuhu lake”, which integrates the supermarket, the special food and drink, the education and training, and the leisure and entertainment, serving the residential area within 3 km of the surrounding area. At present, the first stage of “Business Center around Xiuhu Lake” ---the Tea Boutique Street of “Xiuhe Tea Enjoyment” project has gone into operation and will start a trail operation this August.
The total investment of Tea Boutique Street of “Xiuhe Tea Enjoyment” project cost about 25 million yuan, located along the Chengxi River of the original vegetable and grain market, with the reforming area of 18500 square meters. Responsible official of the Agricultural Trade City said, as commodities in Yiwu enjoy world fame, relying on its popularity and influence, we try to build the “Xiuhe Tea Enjoyment” project into a provincial-famous tea gathering and distributing site through the early vigorous cultivation, and gradually develop into a new landmark of Yiwu city with the characteristics of fashion, multivariate, international and culture on base of the four major strategies of internationalization, branding, differentiation and marketization. Depending on “Madrid-Yiwu Train” of China Railway Express, domestic good tea will spread to all over the world and export to Europe, Central Asia, the Middle East and other countries and regions.
Promote the ongoing project with high standard and strict requirement
At present, the Agricultural Trade City focuses on key projects, insists on the problem solving, and takes the discovery and solving problems as the starting point and the foothold. In this way, we should conscientiously study, accurate investigate and implement, so as to enhance the comprehensive competitiveness of state-owned enterprises with the help of key projects, to position the new projects with high standard, to advance the progress of projects construction with strict requirements, and to agglomerate strong strength to promote the market innovation and development.
Pay attention to the implementation and scientific construction. Due to the complexity of pipelines and facilities in the old market such as hydro-power, sewage and fire, the construction team constantly found problems and revised the drawings repeatedly. The upgrading of the original sewage pipeline, gas pipeline and others, unreasonable places are improved while unpleasing places continue to reform, so as to meet the needs of functions and appearance of the new market.
Build up a terrific place to attracts buyers
Strengthen the service and make precise investment. Over the past year, the responsible leaders of the Agricultural Trade City have taken groups in batches to the Shanghai Tea Fair, the Shenzhen Tea Expo and other professional fair, acquainted the famous tea production enterprises and agents, and went to the main production bases of the six major tea departments, making accurate investment.
Recruit business giants and attract well-known enterprises. With the help of the China International Tea Culture Research Association, the Agricultural Trade City actively butted with the first cultural tourism leisure tea house in China --- “Lao She Tea house”, and officials went to Beijing for over 10 times. Through continuous propaganda and investment policy, understand its requirements on position, technology and others, and constantly optimize the environment and services, Lao She Tea house finally signed a letter of intent. Besides, the Agricultural Trade City signed a strategic cooperation agreement with Anhui Keemun Black Tea Association, attracting the famous brand “Red sunion”---the 2015 Milan World Expo gold medal.
“In 2018, we are going to build a new Agricultural Trade City.” Responsible official said that many giant tea outlets have completed preregistration, covering ten brands of the six major tea schools. The application of investment promotion is fully launched. It is expected to complete in May and start the trial operation in August. By then, the public will see a brand new Tea Boutique Street, and another place to feel free to purchase, experience culture and do business negotiation.
Posted from my blog with SteemPress : https://www.linkyiwu.com/blog/a-professional-tea-boutique-street-in-yiwu-for-tea-lovers-around-the-world-is-now-ongoing-with-its-construction/