The youengine project is an innovative pathway towards decentralizing the digital ad market. It employs the property of the blockchain to create and monitor fraud proof ads,it further creates an ecosystem where businesses,advertisers and users can all benefit from the ads process.
The problems
Waste : Businesses engaging in multiple advertising campaigns are reported to loss over 50 percent of their ads money,the reasons for these could be targeting odd audiences,out-of-view impressions. According to the Association of National Advertisers,digital advertisers are projected to lose almost $6 billion dollars to waste.
Transparency : Most of the times,businesses do not know where their ads are placed,they can only know when such ad is clicked upon,so the inability to know per time where ads are placed may affect how businesses may perceive returns on such ads.
Trust : Trust is very essential,businesses are unable to ascertain the quality of advertising before buying,also much time is wasted in trying the pick the best platform to run ads. Sellers of ads like Facebook,Google sometimes are unable to collect payments for ads due to problems that may arise from debit cards decline,flunctuating exchange rates etc.
Inefficient ad management : It’s time exhausting and labor intensive to manually monitor and manage the ad process across multiple channels and these often times cause clients to be offered wasted and inefficient ads services as advertisers most times are push to their limit.
Cross border complexity : Lastly,the challenge of having to deal with different brands from different countries and different currency exchange rate is intimidating.
The YouEngine solutions
YouEngine is a decentralized advertising app that connects businesses(clients), advertisers(websites,content creators etc) and users(those who consume content),it offers clients the opportunity to advertise and get a good ROI on the money they spent,for advertisers,it connects them with clients and charges very minimal commission fees and for users,they no more have to be onlookers,they can now get a share of the ad revenue as they interact with ads.
Transparency : businesses can see per time where they ads are displayed and to whom. Details like demography,income,interest and etc are shown as well
Trust : Users can trust the platform with their data,users data are encrypted and used in the most private manner,businesses can now select which advertisers they which to work with
Inefficient ad management : It brings multi interface approach,everything will be inside one app,clients can now efficiently manage the ads process,so likewise will the advertisers.
Cross border complexity : It uses a single currency for all transactions on the platform,the token will be used as a means to buy ad credit and also used to incentivize users who interact with ads.
YouEngine components
YouWATCH : users will be able to consume video contents or ads from different brands and earn points that can be exchanged for the network token with the help of YouWATCH.
YouGO : it’s a game that users can use to discover available cash gifts and other gifts by geo-location.
Youmon : it places items of various shapes and types in the YoUniverse,users can unravel them and get rewards.
YouWALLET : it’s the wallet of the ecosystem,you can use it as a client to pay for ads,advertisers can use it to receive payment and users can use it to exchange points acquired for viewing or interacting with ads.
Yousocial :It will be introduce in the later development but it will to help users,clients and advertisers connect by engaging content.
Youcash : it’s the token of the network,it’s an ERC-20 token.
The team is currently running an IEO on multiple exchanges and you too can be part of this growing ecosystem.
The fuel and life blood of every business is advertising and YouEngine will be the engine to power decentralized advertising.
Learn more
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