The 30-second 'compulsory' video will not be available on YouTube
WebGiant Google has announced that it will stop showing ads 30 seconds long that can not be "skipped" at the beginning of any video on their video streaming site YouTube.
The technology site Verge has confirmed that a spokeswoman of Google said in a statement that the advertiser and audience will look into commercial formats that will be more helpful for both parties.
It's been said by Google, "We are committed to giving users a better advertising experience online. As part of this, we have decided to stop 30-second skippable ads that can not be skipped by 2018, which will be good for both users and advertisers. "
On the other hand, the decision to discontinue the advertised video is a good news but the video that can not be 'skipped' will stop completely, said the technology site. Ads of this format of 15 and 20 seconds long will remain. Six-minute 'Bumper ads' are also there.
YouTube launches the live streaming feature for users in February this year. YouTube is launching live streaming for YouTube users who currently have more than 10 thousand subscribers. It is known later that for others it will be launched.