YouTube is the world's largest video-sharing website and ranks third among the most popular websites in the world after Google’s search engine and Facebook.
It was founded in 2005 by three former PayPal employees and has more than 1 billion users globally. Its headquarters are in San Bruno, California.
In the modern world where people want to be entertained all the time, YouTube has become a go-to source for entertainment. It is also a great platform for social media influencers such as beauty gurus, comedians, and gamers who can gather large fan bases from across the globe with their video content.
YouTube Channel Setup
YouTube is a great way to share your content and engage with your audience. It’s also a great way to build a community of like-minded people.
To get started, you'll need to make sure you have the following:
A name for your channel (a business name, your own name, or just something catchy)
A Youtube account for the channel
A Google account to link to your YouTube account
Get 100% FREE visitors from Google and YouTube
Creating Content | The Basics of Video Production
The basics of video production are the same for both professionals and amateurs. The first step is to identify the theme, which should be catchy enough to hold a viewer's attention as well as make sense in relation to the content.
The next step is to research on topics related to your chosen topic, such as interviewing an expert or conducting user testing. Once you have done enough research and compiled your notes, it is time for you to sit down at your desk and organize all the ideas into an outline.
A script should be written from this outline so that everyone involved knows what they need to do when performing their respective tasks. It should also be concise without any grammatical errors so that it will not consume unnecessary time editing videos.
Video Optimization for Views
Optimizing a video can be challenging, but with these tips, it should be no problem.
-The first edit you should consider is your intro. For best results, have an intro that’s not more than 10 seconds long and include the main points you want to convey in your video.
-Next, edit out any repeated words or phrases - try to get rid of any filler content. -Keep it concise and to the point. You want people who watch your video to stay engaged for as long as possible (even if they need to watch it more than once).
Get your videos ranked at the top here
-A great time of day to post on social media is during the “prime hours” - 9 am-5 pm PST. This is when most people are checking their social media feed, throughout the day. A time to avoid posting on social media is late at night - after 9 pm PST. This is when most people are sleeping and won’t be checking their social media feed, but you may post anyway if you have a pressing need to share something or an urgent question.
YouTube Ads and Promotions
YouTube is a global video platform and social media site with billions of logged-in users, as well as access to the world’s largest audience, so it’s no wonder a powerful marketing tool for advertisers.
YouTube ads are highly targeted to specific audiences and come in many different formats. This includes banner ads on the site, pre-roll video ads before other videos load, and sponsored content by advertisers.
There are three types of YouTube advertising: self-service advertising (where you buy ads directly through YouTube), AdWords (using Google's advertising platform), and TrueView for Action (which allows you to show brief ads that lead to an online action).
Conclusion
YouTube has been huge in the last few years and with the right strategy and content, it is possible to have a successful channel on YouTube. Successful YouTubers like PewDiePie generate the majority of their views, revenue, and followers from YouTube.
YouTube stars such as this, combined with the rise of social media and video marketing, have given marketers an unprecedented opportunity to reach an audience that is not only passionate about your brand but actively reaches out to share their opinion and likes.
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