How YouTube works and nine tips to improve video ranking

If you want to improve the ranking of youtube video, attract and retain the target audience, you must have a clear understanding of the working principle of YouTube algorithm, which is very important.
Take a look at how the YouTube algorithm works
The first thing you need to know is that YouTube's algorithms support interaction, which means that users have to enjoy the videos they watch to watch them for a longer time. To find out which videos attract users' interest, YouTube tracks their activities on the platform from the videos they watch to the time they spend on a particular video (if they like, don't like, or subscribe to). In this way, they can determine which videos are worth searching at the top.

YouTube is divided into five parts:
Search, trends, subscriptions, home and recommended videos.
To be at the top of YouTube's video search, you need to make sure that the title, description, and video content match what users search for
How to operate, we start from the following nine points
01
YouTube SEO: Keywords matter - written and spoken
YouTube's robots mine all the videos for automatically generated closed captions (that is, scripts). Reviewing your video and correcting any keywords is wrong recognition. Write your keywords at the beginning of the video and repeat them as part of the content. Make sure your video title has the highest ranking keywords at the beginning of the title, such as "best drugstore long wearing foundations reviewed + real wear test", rather than "I'm reviewing the latest foundations from the drugstore, to see which is the most long wearing"
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02

Keywords are also important in video description
The keywords in the video description box are also important. Adding naturally available keywords and search terms will help improve the ranking!
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03
Making good use of Youtube Video Tags
YouTube launched Video Tags (basically their own network tags) a few years ago, but in 2021 the YouTube algorithm will still favor them. These tags can help YouTube Search Engines classify videos, but strictly speaking, they don't have the same influence or importance as the actual keywords. However, tags can make your videos pop up in the Related videos sidebar, which is always an added benefit.
Please note: tag filling is not a good practice - YouTube can and will punish you for this, and it will also punish you for using forged tags not mentioned in the video.
04
Cross check youtube and Google search results
YouTube belongs to Google, but many of them don't use Google in their keyword research. For some keywords, Google will only keep part of the search results home page in the YouTube video. Make your videos appear in Google search results and Youtube search results. You can get traffic directly from Google's home page and attract video access in a targeted way.
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05
In 2021, longer YouTube videos will become very important. Will shorter videos be ok?
Longer videos rank higher in the YouTube algorithm. Why? Part of the reason is that more keywords are mentioned. Short videos are fun, but viewers will pay attention to longer videos and be fascinated by them.
YouTube is also testing a new short video feature called YouTube shorts. So the 2021 YouTube algorithm * also * likes videos less than 60 seconds. We found that creators who post at least two 60 second YouTube clips a week get the most in terms of traffic, views and search results. Similarly, smaller channels can benefit the most because it is difficult to attract potential new fans to click and watch longer videos on smaller channels.
06
The duration of the session on YouTube is also important
YouTube's algorithm gives priority to the average viewing session length of the video, rather than the number of times the video is viewed - you'll see a "viewing time report" reflecting this in Google Analytics. This better reflects your overall video retention metric, which is how much of each video people are watching: are they watching for the first minute and then clicking away or watching the whole show?
If there is a lot of jumping, and the user only watches for a few seconds to a minute, it will send a signal to the algorithm, indicating that your video is not the content that the audience is searching for. Lower algorithm ranking.
07
2021 YouTube algorithm like subscriber interaction
I like it. subscribe. Push notification. notes. All of these are considered "interactions" of the algorithm, and they are very important. Getting your subscribers to interact with you is critical to improving your engagement, which can improve your search rankings.
08

Add final screen video suggestions
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In creator studio, open video manager, select end screen and notes, and then link to similar videos that you want to display in the last few seconds of the video.
09
Never forget YouTube thumbnails and thumbnail titles
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A good thumbnail is like a magazine cover: it tells you the content of the video, arouses the audience's interest, and makes it stand out from the competition（ We'll have a special issue on how to make eye-catching thumbnails.)