YouTube - The most prominent landscape for the advertiser to magnify their business to the huge audience. Yes..!! It is the world’s second-largest search engine after Google, with billions of active users.
One more billion of users watches more than 6 billion hours of video on YouTube. It is no wonder that video can capture huge audience attention rather than text and make them watch the full video. Many marketers say that video gives a better ROI.
YouTube advertising has become the most preferred place for marketers to advertise the business product/services and create brand awareness. But one who has the right YouTube marketing strategy will be able to get a better result from a video campaign.
By sticking up this article until the end, you’ll know about all the aspects of complete YouTube advertising and start to promote your business with video ads today.
Let’s get started.
Table of contents
- Reason to advertise on YouTube
- Youtube advertising Formats
- How to set up a YouTube ads campaign
- YouTube non-video ad format
- YouTube Ad specs
- Best practices for YouTube ads
- Conclusion
1. Reason to advertise on YouTube
For a decade, Television is the only platform that business owners can spend a huge amount on 30-sec video ads to advertise their business. And it is not fit for small-medium scale businesses. Television ads are full out of reach for these businesses.
But now, Youtube breaks all those challenges and it always opens a red carpet for all business people to promote their business. Nowadays, YouTube acts as a TV for the audience. Every day millions of users are watching so many videos on YouTube.
Even some television and news channels are started their channels on YouTube because television engagement has been decreasing for the past few years. Due to its tremendous reach, YouTube has become the most beneficial platform for business people.
Here are some of the points are listed that how business can benefit from YouTube advertising,
Immersive outreach.
Influences buying behavior.
Track video ads metrics.
High-level targeting.
Better RoI.
And one more important thing is that you can only pay for pennies per view and if your video ad will be watched for more than 30 sec. With YouTube advertising, you can boost your business revenue without any fail.
2. Youtube advertising Formats:
Google offers different video advertising options on YouTube. They are
- TrueView ads
- Non-skippable video ads
- Bumper ads
1) TrueView ads:
TrueView ads are skippable ads that appear at the beginning of YouTube videos and run for 30 seconds. After 5 seconds of your video ads, the user can able to skip it. So, here you’re rarely to waste your money on sometimes.
Advertise your video ads on how-to, demo, testimonials videos and more. Mention the call-to-action from the start of the video, or via overlay and sponsor cards.
Because CTA(Call-to-action) is the best way to drive more immediate engagement towards your destination. It may be either your website, YouTube channel or others.
Low-risk at a cost: It is the best cost-effective way to reach your business towards the relevant audience.
i) Pay if video ads played for 30 seconds or more.
ii) Pay for the number of clicks generated not for the number of views.
TrueView ads display on other publishers website in the network, and it depends on the ad type you choose: In-Stream or Discovery
Continue this guide by clicking here >> Complete Guide To Youtube Advertising <<