Use social media to your advantage. Profit from the on-the-rise social marketing trend. You can use a number of different tools and platforms.
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1) Bookmarking on social media.
You should provide an addthis.com link on the landing page for your content to allow readers to bookmark your website using their preferred social bookmarking application. Your content may be able to go viral as a result of this.
2) Forward to a friend.
Create a send to friend function to allow people to spread the word about your content to their friends and family.
3) Launch the Facebook or Social Media application.
Create an application for these two widely used standards, and your app will be visible on the top ten most visited websites on the internet, which are largely social networking sites. The app can display your content and allow users to engage with it through comments and ratings. You'll convert casual visitors into enthusiastic fans who want to return to your website.
4) Create profiles on social media sites.
Create profiles on well-known social media sites including MySpace, Facebook, and Orkut. Dedicate an internal resource to regularly update the profile with fresh videos and add friends to your network, and you'll notice a rise in interest in your brand and website traffic.
5) Consider alternatives to using a browser.
As internet consumers continue to consume information and engage with the web in new ways, you must be prepared to capitalise on this trend and provide your services and information in a growing number of forms, including mobile and email.
6) SMS Competitions.
You can use SMS polling in your live events in the same way as American Idol does.
7) SMS Marketing.
Similar principle, but videos are sent to mobile devices via SMS.
8) A mobile-friendly website.
Make a mobile version of your website for viewing on the fly.
9) Email marketing.
Create daily or weekly email alerts to send to your most devoted users. Members will appreciate the email and will be reminded to visit your site on a daily basis. It's nice to acquire a new visitor to your website, but if you get a new email address, you can market to that person for years, and even if they're just mildly interested, you can get hundreds or thousands of site visits simply because you can contact them.
10) Content created by users.
The good news is that visitors want to contribute to your website, and they're ready to help you by adding great material. The catch is that you'll need to spend some time considering the best methods to provide these chances to your audience. You also don't want to do this in a vacuum, because it will take some time for enough users to add their own content, so you'll have to keep providing content until your user base grows.
11) Add photos and videos to your gallery.
Create contests based on your site's most popular subjects. to entice people to upload their own movies and photos to the site During your live event, announce the winner.
12) Make participation a motivator.
Your website's visitors want to interact with it. You may give consumers a cause to visit your website by hosting contests and user submission initiatives. Create a contest based on one of your content categories.
13) Classified advertisements.
Create a classified section on your website to encourage visitors to communicate with one another and establish a community.
14) Audio/Visual.
It's not hard to see where the future of information consumption will be as more video websites gain popularity and huge organisations invest in them. The good news is that audio and video editing software is becoming more affordable and accessible. Here's how you may make the most of your audio/video:
i) Video Player that can be embedded.
Add a video player with embedded advertising to existing video material to make the most of it. Allow users to split earnings by embedding this video on their website, blog, or MySpace page through an affiliate scheme. Take advantage of the long-tail effect, which occurs when individuals share your material with their own networks. Even if you're hesitant to give away your content for free, people will always want to return to your website to obtain the entire experience of your business, so don't be concerned.
ii) Increase the visibility of site information.
Place teaser video clips on YouTube and other prominent video sharing sites to tap into those sites' vast user bases and turn them into followers and frequent visitors to your website.
iii) Flash is a type of multimedia.
If you're still using Windows Media Player as a video or music player, you should quit using it right now! Get rid of Windows Media Player by converting your video to the flash video format.
iv) Put together a video montage.
Gmail ran a similar campaign (http://mail.google.com/mail/help/gmail video.html), in which users were invited to contribute movies that matched particular criteria, and the videos were then stitched together into an entertaining and humorous montage.
And there's more! Here are some more weapons to consider adding to your arsenal.
15) Search Engine Optimization.
Each piece of content, whether text, audio, photos, or video, should have its own landing page to give it more exposure to search engines.
It's fine to have a player on the home page that allows users to easily explore all of your videos, but each film should have a link to a dedicated page with a suitable URL structure. User comments and linked videos are two ideas for additional functionality on this page.
16) AdWords campaigns.
The personalised landing page is the key here; you need to take the effort to find out a very precise target audience to market to and design campaigns around that.
17) This is an interactive game.
Create a flash video game that is personalised to your viewers' preferences.
18) Live performances.
Make live events that revolve on your content. These can be live webcasts if you have video content. They can be live teleconferences if they have audio. Create a chat room and announce a time when you will be online, live, and open for questions and answers if it is simply written content.
19) RSS Feeds.
Feeds To syndicate your material in this popular format, create feeds. There are a rising number of aggregators that will pick up your content, as well as a growing number of users that prefer to consume news, videos, and images through the ease of an RSS reader.
20) Blogging.
Set aside an internal resource to write blog posts on a regular basis. Blog entries that are well-written and frequent will be rewarded by search engines with traffic.
Jason Giddens works at Kremsa Design, a web development firm that specialises in Flash and PHP. We push Flash and PHP to their boundaries at KD.
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