Top video marketing trends for 2017
Social media is always in flux, and one of the biggest shifts right now is video marketing. When it comes to video marketing, to stay at the top of the game, you need to make sure you’re one step ahead of the competition.
Video today comprises more than just a night out at the movies or a YouTube cat video binge. Businesses are incorporating videos into their marketing arsenal to increase brand value and deliver the best possible viewer experience.
There’s no doubt about it, 2016 had its fair share of video marketing, and it doesn’t seem like the graph will go down. 2017 has some huge plans in store for the world of video marketing.
Have a look at top video marketing stats:
➢ YouTube has over a billion users, almost one-third of total internet users.
➢ More than 500 million hours of videos are watched on YouTube each day.
➢ Video drives a 157% increase in organic traffic from SERPs.
➢ 51% of marketing professionals worldwide name video as the type of content with the best ROI.
➢ Videos up to 2 minutes long get the most engagement. Video is a stronghold that will likely thrive and grow higher and higher.
While nothing is ever certain regarding what’s in store for social media, the following five video trends can certainly be anticipated:
The rise of 360 – degree videos:
According to a recent case study by Magnify, there’s something noteworthy about 360-degree videos. The average people viewing 360-degree video was 28.81% higher than those watching non 360-degree format.
Not every video is suitable for this format, but it can be suitable for product description videos by a sales team as they can give a complete perspective on their products through video.Increased Audience Engagement on YouTube:
Higher engagement is one of the key reasons for adding videos to marketing campaigns. Youtube has become one of the biggest choices of marketers to engage their audience due to its immense power of grabbing user attention through video content.
YouTube has a slightly different algorithm than others because it doesn’t give special preferences to the video with higher views rather, it takes the “session time” of a user into account. So, it becomes necessary for marketers to connect with viewers, by providing fresh and unique content to their audience.The rise of Video Storytelling:
Storytelling has become an emerging trend in video marketing. The thing which makes it stand out is its virality factors. People love the video, plain and simple. Telling your brand’s story through video is an excellent way to generating excitement and creating awareness.
The point of including a storytelling concept in video marketing is that it is an incredible way of showing the world who you are and what you do, so use it wisely.
Video live streaming on social media:
In 2016, live video streaming on social media networks played a vital role in taking video marketing to the next level. Several brands have adopted it through Facebook’s Live Video and more recently with Instagram’s Live Stream feature.
It’s all about exciting your audience and showing them what goes on behind the scenes. Maybe even surprise them with a live competition. This improves brand value and makes social media an engaging and entertaining place.Videos Watched on Multiple Devices:
As per statistics, over 80% of adults aged 18-49 tend to use multiple devices at once, so it becomes mandatory for brands to post videos which are compatible with all devices.
It’s all about variety and being able to get your story across all borders, no matter the device of choice! Nowadays, nearly everyone has opted for social media.
The time is now for you to get serious about video marketing. Make sure you stay in touch with what’s trending so that you stay ahead of your competitors and provide exceptional value to your audience.
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