YouTube marketing not only helps in improving SEO ranking but also good for keeping your branding consistent and what’s more, the results are easy to measure.
More and more B2b marketing companies are getting success with YouTube marketing. Here is a stat to support that statement:
“A recent study shows that 76% of B2B marketers include video in their strategies, and 72% use YouTube.” YouTube is a viable and effective source that provides a wealth of opportunities for B2B marketers to get exposure and interaction. The trick, of course, is to do it right.
For B2B companies, YouTube helps in marketing a specific, brand and curating the right image to leverage reputation and expertise to generate new leads.
Following are some of the used and tested marketing strategies that will help you in multiplying your success rate:
➢ YouTube helps in making your content stay visible and ahead of your competitors. People will actively share unique content on their social media networks, even if it’s associated with a brand. The key is to include your brand or product in the video in a way that’s not so invasive that it feels like an advertisement.
➢ Be Creative. A static video of an executive talking about the company won’t capture anyone’s attention. If it’s meant to be instructive, consider using animation to tell the story.
➢ Be Disciplined About New Content. Just like your other social media platforms, YouTube thrives on consistent content. Just posting video without a regular refresh leaves too much silence and no reason for a viewer to come back.
➢ Advertise. YouTube is owned by Google, so you can promote your videos through AdWords for Video.
How to Brand your B2B YouTube Channel?
Like other social media networks your YouTube channel homepage also seeks for attention to maintain brand identity and credibility on the web. For this, take time to:
➢ Include your company logo as your YouTube channel icon
➢ Create a channel banner that is themed around your brand
➢ Add links to your website and social media profiles
➢ Create a short channel trailer that describes the type of content that you provide for customers
➢ Write a concise summary of the services that your company provides and the aim of your YouTube channel videos
➢ Remember to group your videos into playlists, depending on their focus
The benefits of opting for YouTube versus other video sharing sites include:
➢ YouTube facilitate a cohesive video strategy, with comprehensive reporting and analytics.
➢ Improved search engine rankings (YouTube, owned by Google, has overtaken Yahoo as the second largest search engine).
➢ Improved video link sharing (when people receive a YouTube video link, they are familiar with the video player and know how to share it).
Your YouTube B2B marketing checklist:
Create relevantly, and value-added content for your audience
Optimize content according to your audience and niche type
Use YouTube Analytics to measure viewer engagement with your videos and determine what is working and what is not
Be consistent.
You can download my YouTube Marketing Made Easy book for FREE by visiting www.theissuesoflife.com/youtubemarketing or clicking HERE or below.
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