In fact, this phenomenon in Japan is not limited to Japan. You will see that most e-commerce companies in developed countries cannot do physical stores. The root cause is not how developed and remarkable their real economy is, but because their e-commerce development is too slow. The development of e-commerce requires two basic infrastructures, one is an online payment and financial information system, and the other is a powerful, convenient and low-cost logistics system. In the countries where you see entities winning e-commerce, basically neither of these two has developed. First, payment and financial information systems. Although overseas financial institutions are subject to supervision, their interests belong to their separate shareholders. Therefore, it is difficult to build a strong payment system and financial information system that spans all financial institutions. Even if there is a powerful organization like visa that spans the world, how many people do you really look at abroad who have visa cards? Not to mention that the online payment experience organized by visa master is much worse than Alipay and WeChat. The popularity of Alipay and WeChat in China has benefited from UnionPay's strong bank-wide network support. At the same time, all banks provide KYC services free of charge at the request of the People's Bank of China. If you bind an Alipay to a bank card at the counter today, this service is free, but if you invent an Alipay-like system overseas, for every user tied to it, others will charge you 30 Euros or more. Why does the shareholder’s bank tie your payment port, pay the money, and give you the deduction rate for the handling fee? Will your customer expansion speed be as fast as Alipay? Suppose that when Alipay first came out, it charged 200 RMB KYC service fee for each user. Alipay definitely won't have what it is today. In addition to the consumer side, there is also the merchant side. Whether it is paypal or verified by visa, the business expansion work of mainstream overseas online payment methods cannot be compared with Alipay and WeChat. After all, a QR code can complete the connection of the payment system, which is much more convenient than the connection of mainstream overseas systems. The cost is too low. This leads to different levels of acceptance by merchants. So until today, if you go to any country other than China, the weight of cash in retail is still relatively large, but in a society that relies on cash and credit cards for a large number of retail transactions, e-commerce cannot be like China Such rapid development. Secondly, logistics costs. Needless to say, a single express in Japan is 700-800 yen, which translates to 50 yuan upwards. What's this? In this regard, the United States does a better job, and Amazon Prime saves a lot of logistics costs. Therefore, the development of Amazon e-commerce is relatively good among foreign e-commerce...so don't say anything because other people's stores have a good experience. Other people's retail industry focuses on customer service...not important. If you can pay at a little bit, you can get free shipping, and it's cheaper than a physical store...you can receive the goods while sitting at home. Do you think those people want it? Supplementary answer: A few points about popular science in response to a few stubborn answers. First, online payment abroad is also very convenient. Is it costless to apply for a visa card? Those who answer this way, I can only say that you don’t have a backache while you are standing and talking, because you have a visa card yourself and you have already processed all the online payment. Of course, you can pay by pressing a button, which is no different from China. It seems. But you have to figure out a few things. What is the bank penetration rate of a country? In some countries, a large number of people do not have a visa card (you already have the conditions, you say it is convenient, of course). For example, a migrant worker at a construction site on the roadside in China, if you ask him if he has Alipay, there is a high probability that he does. Yes, but the black brother on the edge of a foreign construction site, if you ask him if he has a visa card, there is a high probability that he will not. Secondly, not all bank cards abroad support online payment. All domestic bank cards support UnionPay and Alipay. You can have a bank card abroad, but it does not mean that this bank supports the online payment method of the website where you want to buy things. This coverage is different. Third-party inconvenience, there are merchants. WeChat Alipay payment that can be achieved with a QR code must be developed by the client in foreign countries. Having client-side development means that you have at least one technician. Is this level of convenience the same? Therefore, you can sell your own things under a public account article in China, which is not so convenient abroad. Even if you complete the development, do you know what the online deduction rate for Alipay and WeChat Pay is? The common one is 6‰. I have seen 1.6‰ which is low, and considering other subsidies, I have seen a few ten thousandths. Do you know what the deduction rate of visa is? 1%~2%. That is, for an online merchant, the cost of using Visa to pay is less than two or three times more expensive than using Alipay, and more than ten times more expensive. Many small businesses cannot afford it. So as a financial practitioner, I am responsible for telling you. The means of payment vary greatly. The second type of escalation, many people say that our country's logistics is efficient and low prices are based on. The country’s poor are poor, based on low labor costs. It also compares the salary of the courier brother with the salary of other couriers. I want to say that for those who hold this view, your logic should be revised. You said that the country's labor costs are low. Then look at Myanmar, Vietnam and India, which are poorer than us. Is there a more cost-effective logistics than ours? You said that the salary of our courier is not as high as that of an American courier. Then why don't you say that the money spent by our courier is not as high as that of an American courier? You eat a bowl of noodles on the roadside for 15 yuan, less than $3, can you eat a bowl of hot noodles on the roadside in Japan and the United States? Should you use the purchasing power evaluation method to hedge exchange rate effects before evaluating this issue? Secondly, the salary of the courier is not as low as you think. I asked SF Express in our building that his monthly income is almost 14,000~16,000. Because of the delivery of the office building, he died after the office was off work, and there was no one in the office building on Saturday and Sunday. For those who feel that their wages are low and the benefits are poor, first calculate whether they have high wages. After all, the salary of the Japanese American Express is twice as high as ours. But the express fee is nearly 10 times higher than ours. Yesterday, a female answering friend in the UK told me that our country’s express delivery is based on the low-person qnua. If you think that is the reasonable way, it is very simple, and your body is not deceiving. Next time you receive the courier, use the money you think the courier should get as a tip to the courier. Don't let you lose your temper if it is delivered later. The courier brother will definitely thank you very much. Some people sighed there, expressing brother is overdrawing his life. It's really funny. Everyone has the freedom to choose their own life. He chooses to use hard work in exchange for income, and you choose to lie at home and play on the phone. As a result, a person who wasted his life also accused others of overdraft. Are you really embarrassed?
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