I have been using zippo lighters for over 10 years now. I really love them but i never use regular zippo fuel. After doing some research i found out zippo fuel is the same as normal naphtha with a few additives added to it. Your zippo burns just as well on regular naphtha and it's a lot cheaper. You can buy naphtha in a hardware store or here on amazon: https://amzn.to/2FL0bNE
The margins on zippo flued must be skyhigh. I think from a business perspective this is the real money maker for zippo because they can only sell you a lighter once but they can sell you their overpriced lighter flued for a lifetime.
Only use naphtha as an alternative, i have seen people throw a lot of things into their zippo but it doesn't burn as smooth. Gasoline for instance works in a zippo but the flame leaves a lot of soot.
http://sagaert.eu/cheaper-alternative-official-zippo-fuel/
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