Affiliate marketing has become one of the easiest and most effective ways to make money online today. If you’re not familiar with it, you may be wondering what this affiliate marketing thing even is! Well, in short, it means that you get paid to promote other people’s products or services to your audience. For example, imagine that you have a website that has thousands of visitors each month who are interested in buying books online.
Step 1) Choose Your Niche
When looking for a profitable niche, it’s important to choose something you are passionate about. You will find it much easier to promote your affiliate website if you are already interested in and like what you are selling. Take time to analyze your choices before making a final decision. Consider what kind of product might make a good affiliate site (funny t-shirts? baby clothes?) and don’t be afraid of putting yourself out there.
Step 2) Research Keywords
Understanding which keywords are most popular within your niche is a good way to start. Amazon and other online book retailers provide detailed keyword search volume data, which you can use as a rough guide to understand what terms your audience searches most often on book sites.
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Step 3) Find Related Products
You should always be looking for affiliate products that are related to your niche, so that you can create a variety of content on your website. For example, if you’re writing about marketing, you might consider affiliate products related to SEO or social media. By finding and creating content about these topics, people will be able to find what they’re looking for and might become interested in buying something from your website as well.
Step 4) Make An Outline
Make an outline of what you want your website to include, and where everything will go. If you already have a website design in mind, use that as a guide. Or start from scratch—even if you’re building a WordPress site, get out a pencil and paper first. You can also find helpful software online (WordPress plug-ins are particularly good). Keep everything organized so that it makes sense when it’s time to type everything up.
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Step 5) Design Template and Landing Page
First, you’ll need a template. A website template is simply a page with basic design elements. It’s usually customized with your company logo, brand color and other key information. If you don’t have time or money to hire a web designer, don’t worry—you can customize any page with your content using easy-to-use tools like Canva and Designmodo.
Step 6) Get Listings
The first step to building your affiliate website is collecting books and book titles that are relevant and complementary to your niche. If you’re selling wedding planning guides, you might add engagement rings and first-year anniversary gifts as categories. Next, create a database of these titles using Excel, Google Sheets or another spreadsheet program so you can keep track of them.
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Step 7) Write Titles and Meta Descriptions
Not all search engines display titles and meta descriptions, but it’s still important to ensure that your potential readers are able to find you easily. It’s a good idea not only to use your keywords in these snippets, but also include relevant information about your site or product. You don’t want someone arriving at your page and having no idea what they’re looking at—both in terms of content and what your business is selling.
Step 8) Get Links To Product Pages
It’s important that you are getting links from product pages that drive traffic directly to your site. If a site you want links from doesn’t allow backlinks, try contacting someone at that company who can send out a press release on your behalf. Just be sure they put your link in it and then blast it out to all their media contacts. You can also ask your favorite celebrity or public figure if they will tweet out a post with a link back to your website.
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Step 9) Set Up Google Analytics
Before you launch your website, set up Google Analytics—it’s free and will help you track how much traffic your site is getting. All you need is a free Google account, some time and patience. Once you’ve added it to your site, Analytics will begin tracking a wealth of information about your visitors, including where they came from (search engines or referral sites), what they do once they arrive (what pages are visited, how long they stay) and much more.
Step 10) Add Facebook Pixel
The Facebook Pixel is a snippet of code that tracks your website visitors. You can use Facebook Ads Manager and then create custom audiences based on user behavior; i.e., someone who has visited your homepage, viewed a specific product, or clicked on your buy now button. The custom audience data you collect can be used by Facebook to build better targeting criteria for all future ads that run on your page. Having multiple touchpoints with customers (including what they click and what they don’t) helps you refine ads in real time based on their interests, which brings more relevant traffic to your page, converts more sales, and generates a higher return on investment than one-off targeted campaigns could ever hope to deliver.
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Step 11) Create Email Campaigns
Email marketing has come a long way in recent years, and it’s here to stay. If you’re just starting out with your business or you have a site that lacks traffic, email is one of your most powerful tools. Designing and sending effective email campaigns requires some time and effort—but if you plan things out correctly from the beginning, you can use email as an effective means of marketing your product or service that may even be able to replace traditional forms of advertising altogether.