MEDIA PROTOCOL: A SAFE HAVEN FOR CONTENT DEVELOPERS AND USERS

There is nothing so sweet as having a stress-free life, a life where business is made easy and is brought closer to you. A comfortable life is what Media Protocol is bringing to the table.
When it comes to advertisement, it is all about the content not the platform, the worth not the presentation. Advertisement is traced back to ancient civilization and it became capitalist economy in mid-19th century. Advertising grew rapidly with new technologies and there were various forms of advertisement such as direct mail, radio, television, the internet and mobile devices.

Ever since the introduction of advertising market to the internet, the demand or audience has increased drastically. In this case, the huge amount of data that comes from creators is controlled by a small number of centralized platforms, such as social platform which include WhatsApp, Wechat, Telegram, SMS, Facebook and their likes and also search engines like Google, Wikipedia.

CHALLENGES FACING CONVENTIONAL MEDIA PLATFORMS.

1. Data Limitation
   These centralized platforms limit the flow of data from the producers of the content to the targeted consumers. These platforms obtain huge amount of valuable engagement and preference data from consumers but offer brands and publishers little in return.

2. Little or No Social Media Presence
   The backbone of every thriving business is usually its presence on social media as the world is gradually turning into a global village. For every content maker, publisher, brand etc, there is the dire need to make a global impact and this is easily achievable if there is a good and clear cut social media presence. Not having a clear marketing or social media strategy may result in little or no benefit for a business.

3. Improper Management
   Most people can not effortlessly manage an online platform without glitches. Daily monitoring of back-end is necessary for every online business set up and this is a constant challenge for content makers. There is therefore the need for proper management in order to fast track a platform.

4. Cyber Security
   Daily there is an uptrend in the moral decadence called hacking and fraud. These issues have been major security issues as a number of firms and businesses are prone to attack as their database may not have enough security measures to prevent this.
   
   MEDIA PROTOCOL
   Despite the aforementioned limitations, the centralized platforms have somehow helped solved problems by reducing marketing cost, increasing sales, having good customer engagement, building a wide spread of product, good networking opportunities with customers and other businesses. However MEDIA Protocol is willing improve on the existing protocols and to provide developers, brands, publishers, consumers, etc. the opportunity and incentives structures to interact in ways that are not permitted by centralized platforms. The MEDIA Protocol creates a direct economy for the exchange of content, data, and incentives, including financial incentives. The MEDIA Protocol enables publishers, brands and content creators to deliver the most relevant content in pursuit of a more transparent, efficient and enjoyable online experience.
   

HOW IS MEDIA PROTOCOL PLANNING TO MAKE THIS POSSIBLE?
MEDIA Protocol will be intergrated into different applications which will enable customers read and watch content, receive rewards for the behavior benefits the creators. This is done when the customer registers and get their media wallet, also when they spend time to read the content, share it, record their preferences, etc. also customers receives rewards in form of MEDIA Protocol tokens when they interact with contents. The token given to customers could be used to pay for subscription or exchanged for other cryptocurrencies.

As a publisher MEDIA Protocol has created a direct channel to incentivise content consumers to read its content and log their content interactions on the blockchan. It has created a platform between the publisher and all final customers that is interested in the data. In this case publishers can monitor their data and will get first hand notification when customers interacts with their data on the available applications even via Dark Social like WhatsApp, Wechat, Facebook, etc.

ECOSYSTEM OF MEDIA PROTOCOL
The ecosystem of media protocol is aim to achieve a user friendly platform, high security, credibility and accessibility to meet up with the need of every user of the platform. The ecosystem is design with the following components:
Smart contract and documentation: The Media Protocol built on smart contracts will adopt reward-based economic model, grant token exchange within economy and third parties, grant the ability to exchange tokens with third-party tokens like Ethereum, bitcion etc.

Cryptocatnip: The Cryptocatnip will be the proof of concept for the protocol.

Publisher tools: The publisher tools is to carry out two responsibility which are
I. To grant the ability for a user to define rewards against a URL using Media Protocol tokens
II. To give analytic display of aggregate information about interaction with a set of URLs being promoted with Media Protocol.

Analytic tools: The analytic tool will be used to accurately understand their audience’s channel activity and their “virality” on each channel; and also access a deeper level of content performance than is available from traditional media channels.

SDK: Ready-made iOS and Android SDKs are developed for publishers that they can embed into apps to provide the benefits of the CryptoCatnip design to achieve the widespread of adoption as simple as possible.

Developer outreach: There will be intensive publicity via videos and articles circulated to educates customers and publishers on how to use the package.

Third-part dApps: There are Lots of features that are found in the ecosystem in which the publishers and customers can relates with other than Cryptocatnip.

For more information about MEDIA Procotol, please visit the following useful links:
Website: https://www.mediaprotocol.org/
Whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf
Telagram ANN: https://t.me/MP_Announcements
Telegram community: https://t.me/Media_Protocol_Community
GitHub: https://github.com/MediaProtocol/MediaProtocol
Medium: https://medium.com/@mediaprotocolsm
Facebook: https://fb.me/MEDIAprotocol
Twitter: https://twitter.com/MEDIA_Protocol
LinkedIn: https://www.linkedin.com/company/media-protocol/
YouTube: https://www.youtube.com/channel/UCMqo01fh4wST0XYck_zPHeA
Btt Name: promudy
Btt Profile link: https://bitcointalk.org/index.php?action=profile;u=2050345
Eth Address: 0xc1F5ac9C8b7F8A3FadE6C65E903ab94467a431EE