Authenticity is the congruence of an entity with its audience. This audience may be within or outside of the entity. The audience judges the congruence by comparing the entity to its perceived characteristics, or by relying on an expert's knowledge of the entities' features and characteristics. This type of evaluation is subjective and therefore, cannot be accurately measured. However, the audience may be able to derive some estimations based on the perceived characteristics.
Authenticity is often perceived as the opposite of artifice. It is often thought of as the straightforward, honest, and uncomplicated. However, this simplistic conception of authenticity is misguided. Great leaders understand that authenticity is a reputation that must be earned and managed.
When people see authenticity in others, they are more likely to trust them and buy from them. This creates trust and inspires a "yes." As a result, you will have more success as a salesperson and close more business. Moreover, you will become more effective at duplicated selling and building relationships with your customers.
Authenticity requires courage, and balancing the two polarities is the first step. But authenticity can also be difficult to achieve, because it requires a balance between personal and social self. If you want to experience authenticity, you must learn to understand the social norms that matter to you.
When we are inauthentic, our feelings and actions are interpreted as untrue. When we are not authentic, we become afraid of being judged by others. Authenticity is about being yourself, but it is also about being real and vulnerable. In the end, it is about removing fear.
Authenticity is about congruence. Authenticity can be external or internal and both must be congruent. The authors of Authenticity propose a four-C model to describe the relationship between the internal and external aspects of an entity. By defining authenticity by these four factors, we can describe the authenticity of a particular entity.
Authentic leaders know who they are and where they come from. They use their backgrounds to build rapport with followers. Authentic leaders are not intimidated by people of different backgrounds, and they are sensitive to how other cultures perceive them. For example, the late Ronald Reagan, who was the first professional actor to make it to the White House, is regarded as an authentic president by many Americans.
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