When having a company, the main objective is to make a profit. To make money you need buyers, and to have them you need first to generate leads, as they’ll be the ones that eventually become customers. Getting B2B leads can be hard as the niche can be hard to access. Therefore, you’ll need to strategically implement your marketing process, and you can also use the strategies you’ll find in this article to generate more B2B leads.
Using LinkedIn groups to get leads
When it comes to B2B and social media, the first one that comes to mind is LinkedIn. Since it is THE social media for professionals and businesses, you may want to use it for your B2B lead generation process. Millions of people are on LinkedIn and use it regularly, these people can represent leads for your business, you will only have to identify them and attract them. The first thing to do is look for a dynamic and large group. Search your topic of interest, you may want to search for a topic related to your field of expertise and choose a group that seems to be the most active and the largest. Once you’re a member of the group, you must participate by sharing content, commenting on people’s posts, participating in discussions, and so on. Share your expertise and add value to members, that’s how they will notice you. After interacting with people in the group you must start to connect individually with each one of them. By doing so you increase your chances of getting leads and expanding your network.
Tracking mentions about your brand
Keep track of mentions about your brand, to do this you may want to use a tool like the Google Alert one allowing you to set up alarms each time your brand is mentioned or something related to it, is. This will allow you to keep track and participate in discussions and/or answer questions people ask. With this, you will generate leads easily as they show their interest in your brand by mentioning it or asking about it. When you’ll get leads you will have to manage them. To do it easily and rapidly, you will probably need a lead management software. Let’s take for example Ohmylead, it’s a lead management software that enables you to keep track of your leads and follow up with them easily and quickly. There are different features that will help you nurture and convert your leads into customers which is one of the companies’ ultimate objectives.