INTRODUCTION
Many businesses lack the ability to utilize the available data they have, and this in turn affect their system of operation. However, most company don't suffer because of their lack of useful data, they do, due to the inability to make full use of the available ones.
For instance, if a hungry boy is left alone in the house filled with many food substances concealed from him, the boy doesn't suffer due to the lack of food but due to his inability to access or utilize the available food substance.
Same thing is applicable to many businesses, they suffer from the lack of adequate knowledge to access or utilize data in their system and many from the absence of important data. For this reason, Liberdy is here to return sanity to the digital advertising industry while returning power to the users.
Introduction Liberdy.
Liberdy is a key project that aims at removing the hiccups in the digital advertising industry. It believes that advertising power and the use of advertising technology (Adtech) should not be centralized in the hands of few but distributed accordingly among major players.
Liberdy is poised to reward users for their data used for advertising and now, data will no longer be primarily vested in the hands of the duo: Google and Facebook.
Existing Problems
Before Liberdy was developed, the digital advertising industry had been under siege. Digital advertising platforms such as Facebook and Google are making use of our data with impunity.
They collate our data after taking account of our behavioral activities by tracking our IP. Later on, they sell off our data to third-parties and in extension; our data that was meant to be private will become clear to all. The effect is that considerate digital advertising platforms are forced to be sidelined.
Liberdy’s Solutions:
Liberdy is all set to take over the digital advertising industry and its coming will cleanse the inordinate practices used by current centralized advertising platforms. Liberdy’s first step towards this is the development of an Advertising Technology (Adtech) ecosystem that will value both users and their data.
Liberdy’s Adtech ecosystem posits that users have to grant advertisers permission to use their data and if declined, advertisers are denied access to their data. What this action simply implies is that as a user on Liberdy, your data cannot be taken without your permission. Users will now have a breath of fresh air as the common enemy – advertisers, will be under their control.
Liberdy also aims at bringing solution to existing problems in the digital advertising industry. There will be a Data Management Platform (DMP) that will be used by advertisers and a well-detailed data structure will be developed for digital users.
Before an advertiser can get your data, your permission must be sought and granted. If granted, the advertiser is then open to receive data from various sources such as search engines and shopping sites. Liberdy is utilizing the disruptive blockchain technology in decentralizing data storage.
The other amazing feature about Liberdy is its poise to come up with further technological advancements that will breed a new generation for the digital advertising industry. These advancements will fuse with regulatory perceptive to be fostered by Liberdy in ensuring that its user’s rights and data are protected and regarded with utmost respect while the advertisers get equal treatment in terms of receiving data.
A Unique Project:
The first thing I’ll like to note here is that the team of developers that thought and birthed this amazing project, Liberdy is sincere. The team is working assiduously to develop a new Adtech ecosystem.
Liberdy is a unique project as its scope extends from repositioning the digital advertising industry to creating a new atmosphere that will be conducive for both advertisers and users to cohabit.
The new Adtech ecosystem will use the blockchain technology and well-implemented regulations in ensuring the effectiveness and sustainability of its ecosystem. To achieve this milestone, Liberdy is using four steps to implement the new Adtech ecosystem.
Data Foundation:
This will develop open-source codes to be used by the Liberdy community and will be vested with the maintenance, storage and control of data to be sued by the advertiser.
User Application:
To foster a new Adtech ecosystem, Liberdy is offering its users the opportunity of utilizing specific clients in registering and permitting the use of their data. Users reserve the right to revoke permissions to their data and can register their data on the ecosystem either by themselves or through partners.
Advertising Data Applications –ADAs:
This serves as a mediator between the Data Foundation and the advertiser. The Data Foundation would fast-track the application of latest advertising trends with the aim of boosting its ecosystem. Advertisers on their part will utilize the DMP applications when purchasing data for their adverts.
Integrated Infrastructure:
This will make sure the new Adtech ecosystem remains functional. It will provide seamless interactions among the other three steps listed above.
TOKEN DETAILS AND ALLOCATION
Ticker: LIB
Total Supply: 300 million LIB
Token Type: Utility token
Price: 1 LIB=$0.1 USD
Platform: Ethereum
Soft Cap: 5 million USD
Hard Cap: 30 million USD
Public: 30%
Incentive Program: 30%
Team: 10%
Advisors 10%
Reserve: 10%
Liquidity: 10%
TO LEARN MORE ABOUT LIBERDY KINDLY VISIT THE FOLLOWING CHANNELS
website : https://liberdy.io/
Whitepaper: https://bd7me1gf9gn36n2ki11xi17j-wpengine.netdna-ssl.com/wp-content/uploads/2018/05/whitepaper-v1.1-FINAL-1.pdf
Steemit : https://steemit.com/@liberdy
Facebook : https://www.facebook.com/liberdy.io
Reddit : https://www.reddit.com/r/LIBERDY
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=2956533.0
Telegram: https://t.me/liberdy
LinkedIn : https://www.linkedin.com/company/liberdy/
Twitter: https://twitter.com/liberdy_
Author Information:
Bitcointalk Username: seblbj
Bitcointalk Profile Link: https://bitcointalk.org/index.php?action=profile;u=2022050;sa=summary