RE: $1 Long Island Iced Tea from Applebee’s: Drink Deal Won’t Save Dying Restaurant Chain

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$1 Long Island Iced Tea from Applebee’s: Drink Deal Won’t Save Dying Restaurant Chain

in drinks •  7 years ago 

They clearly chose long island iced tea's because of the acronym. The problem why we aren't raving about this deal is because it doesn't align with Applebee's Brand.

I completely agree that this won't save their company, and to me, this is a red flag. Applebee's is getting desperate, and they are trying to attach themselves to anything, even if it sacrifices their brand.

If Applebee's wants to turn their company around, I believe they need to stick to their roots like how chili's has brought back their "baby back ribs" campaign. Applebee's could be a nice family restaurant, but they need to make big changes.

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Yes, it smacks of desperation for sure.