Our observation
The UK post office with the help of its app is facilitating the buying and selling of crypto through a regulated crypto exchange in Germany by providing the exchange a readily identifiable client list.
The Post Office itself doesn't make any commission. Then what is in it for it? Perhaps, by doing so it can attract potential crypto buyers to its app and consequently new clients for its own services. Basically it is a strategy to upsell their own services to this new clients who have onboarded the app for buying and selling crypto.
Given the current enthusiasm for crypto among the public this is a neat strategy that should work for the exchange, post office and their customers.
Because it is such a neat strategy that should work and brings crypto one step nearer to mass adoption alarm bells were raised by those whose own interests are at stake by such mass adoption.
Hence one industry insider lamented that such a move has tarnished the brand of Post Office. Other stock market experts took the opportunity to echo once again the oft repeated mantra, "Cryptocurrency boom is a bubble."
A wealth planner said investors could get back a lot less than what they purchased whilst conveniently avoided mentioning that investors could also get back a lot more than what they purchased.
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