The essay is an enriching essay expressing a specific topic. The issue is arranged in some paragraphs by the author and reinforced by some factual evidence and examples or even from personal experience.
The article has many types. We will deal together with the press article and the article according to the rules of SEO, which has recently emerged in importance, and touching upon some of the differences between them.
Press article:
The press article depends on the point of view that the journalist belongs to and adopts, and the topics of the press article vary in terms of political, economic, social, cultural and others, and political press articles are often common, especially in printed newspapers, so the press article is either published in printed newspapers or on websites.
The press article consists of a headline that summarizes the idea of the article in brief words, headings and paragraphs interspersed with the article, and an introduction that introduces the topic of the article and explains its idea in some detail, then the body of the press article, which may include stories, examples and evidence, and in which the greatest digression is compared to its other parts, and then at the end is the conclusion. , And it is a solution from the writer's point of view, or an inquiry or suggestion or others.
As for the article according to the rules of SEO:
It also deals with various topics, but what distinguishes it is that it is only published electronically, when it focuses on a specific shape, in terms that the headline is attractive, contains a number, for example: five steps for success, or that it contains evidence and evidence, for example: the comprehensive guide to learning Programming, or in the form of a question, for example: How do you learn to make a video?
The article according to the SEO rules also focuses on containing small, formatted and attractive paragraphs headings in a specific color, and is interested in choosing appropriate images for the article and provided that they are free of rights, and the number of its words is not less than 300 words, and it is important that it contains at the end the name of the source at the end of the article, whether Books or websites.
According to the SEO rules, the article must contain keywords at a rate ranging between 0.5-2% no more, and the use of longtail and longtail keywords.
It should also contain external links and internal and backlink links
And that the article is comprehensive and covers all aspects of the topic and answers every question that can take the reader's mind about the topic written on it so that he can compete with search engines.