Companies usually launch innovation programs in two ways, the first is they design and run the program in a flow. Over time and secondly they get caught up in planning that is too detailed and long before they finally start according to Doctor Gina owner Professor of Innovation Management, so it doesn't work. effective way to launch a successful innovation program.
So what is the most appropriate method according to Doctor Gina?
Realizing an innovation program You must know clearly where the innovation goals of your organization or company are then what are the important elements you must have to start the program and which ones you can build as you go along from time to time. Based on 25 years of research with more than 40 companies, Doctor Gina O'Connor identified four main elements that should be prioritized when a company plans to launch an innovation program where it is Commitment, Systems, People and Projects.
1. Commitment
Commitment - One of the most important findings of the research from Gina O'Connor is that real breakthrough innovations will occur when innovation is defined as an essential organizational activity by the company which is recognized and even positioned as a formal function such as marketing or customer service, hence the innovation program. It must begin with a clear mandate from above that specifies the purpose and importance of breakthrough innovations. These innovations then distinguish them from the incrementals that have been running in various parts of the company. This mandate must be announced to the entire organization.
2. Specific Management Systems and Processes
Certain Management Systems and Processes - which can lead to breakthrough innovation in your company will not be able to build those systems overnight, but you should have at least the basics of those systems when you start your innovation program, for example there needs to be a process governing your processing portfolio. Various opportunities exist in programs and procedures that can help innovation team members navigate various uncertainties that may arise in the innovation process, besides that, a performance measurement model of the innovation process itself is also needed and a reporting mechanism from the innovation team to responsible organizational leaders. for the mandate of innovation in the company.
3 people
It is important for you to have a small innovation team from the start, a team that has a high undercut of the innovation function in the company and always pushes the innovation process forward, each member of the team must have a specific role and task and clearly they must also have a good network in the organization. so that they can take on the important task of creating the environment and gathering resources from team member organizations.
It also needs to be equipped with a strong organizational capability in terms of finding accelerated innovations. this should also include people whose time is devoted exclusively to the innovation program. For if their time is shared with other organizational functions, They are almost always outperformed by the demands of other daily work. so innovation programs can be difficult to move forward.
4. Project
Projects - are these projects that are important because this Project is what really drives the innovation process itself. Besides, Project makes innovation into something real. Success or failure to deliver the desired innovation will encourage the company to move forward.
Project also serves as a training ground to hone the innovation and acceleration skills that you need to work on and deliver various innovations in the future. projects that are carried out with the support of the three previous elements Commitment, systems and the right people will give birth to the initial success or quick win that you need to build relationships from all stakeholders in the organization.
Building and running an innovation program is a long, difficult journey to the four elements that we discussed earlier will be a solid foundation for you to build a strong and successful innovation function in the organization and allow you to develop a variety of breakthroughs, making you more confident to stepping in a world that is completely uncertain.
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