Dear Steemit Community

There is no doubt that you are a curious entrepreneur. It's in your genes! So you've heard of new marketing trends: social media, content marketing , SEO or relationship marketing ( inbound marketing ). And you know they all have a direct impact on your business.

However, despite everything, a certain number of entrepreneurs resist the sirens of change.

The AWT's ICT barometer indicated that, only 34% of Walloon companies had a website and this climbed to 64% for SMEs / GE (medium and large companies). (which places them in the European averages between 50 and 69%).

While the figures are improving year by year, the road to change is still long . And the main reasons given by companies for not having a web presence are:

most often cited for not changing marketing

Among the reasons given for not embracing new marketing trends, here are four that hold the top.

Social media: not for me.

And yet…
Of course social media will not double your sales but it will be an additional point of contact in the sales cycle. And if you still have to convince you, here are three good reasons to cultivate a strong presence on the various social channels:

Increase your notoriety

In the United States, 65% of Internet users also use social networks. All the firm's are increasing their presence in social media. However, if this happens today in the United States, it will happen tomorrow with us.
Building a solid social media presence can position you as a benchmark in your industry: you will be listened to and followed more and more.

Many contact leads

Some contacts result in sales (62% of B2B companies say they have acquired a customer through LinkedIn). Other opportunities mean a new job, a new hire, a new partnership, or some helpful advice.

Humanize your business.

Social media is carried by people who take the company out of anonymity. Imagine the impact of an advice given by the CEO of a company on LinkedIn or the weight of a management response to a client's tweet? People are listening. Dialogue is established.

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