Facebook Ads and its Targeted Audience

Data is the new money making machine and in the center of using data to make money is Facebook. Facebook generates a lot of funds with advertising, targeting users for advertisers.

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If you get an advert on Facebook or Instagram, there are two ways that advert got to you, either the advertisers inserted your mails or they followed Facebook preference based on location, hobby, and other activities users perform regularly on the platform. A user at this point becomes an eligible audience based on the information supplied on the platform.

Your job, activity, family, friends, hobby, educational degree, location, apps you have installed, websites visited, comments made, clicks, and so on, and this give Facebook a possible prediction about how users with communicate with whatever ads and most times, their predictions are currect.

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Scrolling through the interest page on Facebook will show a lot of things that looks like Facebook is using every click to ideentify our interested pages and likes. Facebook identifies users even based on political support and so if an Ad is for Donald Trump, then it will go to republicans on facebook. Using data to target audiences is a way that facebook has been making money.

Have you tried an advert that you didn't put a specification on facebook only to realize that your advert was targeting a set of people based on what they clicked?