Hello friends!

Throughout history we observe that the great achievements of nations are obtained through sacrifice, the great conquests always leave a trail of blood that becomes the highest price that innocent people end up paying in many cases or brave people who voluntarily offer their lives for some cause considered important.

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I wonder if it should continue to be this way, if humanity will ever achieve a level of consciousness that allows us to avoid bloodshed for causes that we should have overcome decades ago, such as racism, bullying, xenophobia or any form of discrimination or segregation of which the majority minority groups in the world are victims.

Why need a sacrifice to act?

The death of the American George Floyd at the hands of a police officer ignited Minneapolis, generating a series of anti-racial protests that continue to this day, albeit with less intensity, and evolved into other forms of protests.

This sacrifice sparked so much outrage and rejection, to the point that people did not care if they were infected with covid-19, violated confinement, took to the streets to demand justice and to say with their protests, no more human sacrifices.

The magnitude of the protests seem to have had a positive effect on some multinational companies, this has led him to consider the effect of the subliminal messages implicit in their advertising campaigns, in their brands, slogans and slogan.

Delayed response.

A few days ago I read some news that make me reflect on these issues;
The multinational cosmetics company L’Oreal announced the withdrawal of some terms considered racist from its White/whitening, fair/fairness, light/lightening products, mainly in skin products.

In that same order Unilever announced the withdrawal of the name of its Fair&Lovely skin cream.

Coca-Cola announcement to pause for at least thirty days its advertising on social networks.

“We will take advantage of this period to reevaluate our advertising policies and determine what revisions they need. We also expect greater accountability and transparency from our partners,” said Coca-Cola director James Quincey.

In addition it is said that in the United States several companies are announcing to modify their visual campaigns.

Conclusion.

All of these measures are good, very acceptable and commendable, but my point here is this: Why wait for someone to die to rectify? Why do we need sacrifices to make significant changes?

I think that society must move to a new level of consciousness, there are many things happening around us and we have become so used to them that they seem harmless, behaviors that have become so common that we do not give it importance.

Racism, xenophobia, bullying, discrimination in any of its forms incite others to imitate such harmful actions, they are capable of generating suicidal behavior in those who at some point are victims of them.

The world does not need more sacrifices