In business just as in life, things can be difficult to make work but there are a few things that once done, you will be able to scale through the hurdles easier than normal. I did not say you will not have those difficulties because it is normal to have them moreover, nobody has the perfect manual to creating a successful business.
The first thing to do with starting a business is to have a mentor. I did not mention a role model because we can all look up to someone as a role model as a result of their success that you admire but they are not going to be adding anything to you rather it is important to have a role model who would teach you everything that you would need to know. The mentor might either be in physical or online, and there are cases where you do not need to meet with your mentor in person at all. You need a mentor to help navigate your road in business but I am not saying without a mentor you cannot be successful because there are a lot of people who have becoming successful without mentors.
As a startup, no one knows you exist. You need to advertise your business and yourself more. People need to know you because nobody actually knows who you are because you are not the only one who exists. People get sick about advertising before their customer even know that they exists. When you think advertising is enough, there is a high chance that the people you think know you do not know you or do not know the message you are trying to pass with the advert. You need to continue to remind your customers that you exist even when they are not looking for you in the market at the moment.
Always start your business that will value Proof over promise. People like to see results and not telling them they are going to see results. Because you have a promise offer doesn't mean that you will get more customers. If you are going to sell a product to a person with promises that it would work and you are selling the same product to the same person with testimonies of people that it has worked for, which do you think the buyer will be willing to purchase? It is certainly the one with proof over the one with promise.
When you increase the price of your product, it will make you more money but less sales or you will get more NO than YES. It is now your job to ensure that the YES you get is increased. I small amount of customers that make you more money is better than a large amount of customers that make you small money. Another business tip you need to learn is talking to your customers. Your customers are everything and you need to talk to them. Talk to them when you want to get feedback, talk to them when you want to change prices, when product is delivered, talk to your customers. Customer communication is very important in business.