Are You Oversharing?

I am an avid newsletter reader and enjoy receiving them in my inbox.

I receive letters from affiliate marketers, influencers, coaches, freelancers, Pinterest specialists, stock photo creators, day traders, crypto exchanges and so much more.

I don’t always read the newsletters, but knowing they are in my inbox makes me happy.

My favorite ones come from micro business owners who make money with their blogs. Those are also my least favorite.

Why? Because sometimes they seem inauthentic and desperate.

Today I received a newsletter from a mom who had just given birth. You would think that me, who has a three week old baby would appreciate the strength and determination it takes to keep writing and selling on your hospital bed, but it didn’t. I left a nasty taste in my mouth.

Opening the newsletter I saw a picture of a clearly tired brand now mom, a baby who was still swollen from the birth, and a blurb telling me that “there were complications” but that thankfully there was a “good doctor” so everything was “ok.”

Then there was also a link to a sales page.

I, of course clicked on the sales page, saw that someone was trying to sell me an SEO master course.

I clicked back to the newsletter, and unsubscribed.

This to me felt like inauthentic oversharing, and even felt a little gross.

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This brought up the question for me: Do we often overshare as bloggers in order to try and create content?

I love reading blogs, especially ulogs where people share celebrations, pictures of their kids, and their city.

What was so different about that newsletter that made me delete the content from my email? What made me think it reeked of desperation and over trying? Really, what is the difference.

Have you had a similar experience, and if you did, were you able to pinpoint what it was that made it “too much?”

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