The importance of constant renovations that we can make to our business in different areas, from the variety of products offered, advertising, customer service, among others.
Monotony not only has a strong influence on customers, but also has a negative impact on employees and the way they perform, which is why it is important to vary certain aspects but without improvising, since any change must be previously studied through surveys or questionnaires where the customer is asked about their preferences.
Marketing knowledge must be constantly renewed, because if it is digital marketing, it is changing due to technological advances, it must also adapt to customer preferences.
The conclusion of the case is that in the business world it is necessary to adapt to new times, renew, innovate, and above all to have a perspective at the forefront is what can make our business competitive and very successful over time.