Which invented the time-killing tool of TV series? It makes people addicted to it.
Last month, I was beaten up by "Hou Yi Abandoned Soldier", and this month I was stuffed with dog food by "I am a virgin at 30 and seem to become a magician". There is a saying: "The acting is a lunatic, and the watching is a fool." It does make sense. If it is not a "stupid", why do you share the same sadness and joy with irrelevant people?
The east side is not bright and the west side is bright. Last week, I just complained about Apple’s Homepod Mini ads for being lazy (extended reading: Apple’s new ads, people can see laziness at a glance), this week’s Apple Original ads are hit Got my face.
https://sz-video.topys.cn/1f8124d2ddf4496487bf7c90613bb8be/856b31d8b3a34e3ea0a3fc635ce63a53-a8f1a55f2f54a4484e88d91797688fa5-hd-nbv1.mp4
There was a big mix of different film clips, a big call for related dramas launched by Apple Original, and many big star roles were also inserted in secret to harvest a group of loyal fans.
But in my opinion, the real highlight of this advertisement is the copywriting.
What is drama? A good story is to add some artistic processing to things that people think are commonplace, which makes people feel unexpected, but it is reasonable. Apple Original’s advertising copy gives us a good example. First throw out a simple statement sentence, just add a few words to it, change the subject or change the object, and add to the whole drama at once There are a lot of novel ingredients-whoever wants to look at the daily life that everyone has, we want to look at the drama with a sense of conflict!
Yuan Mei of the Qing Dynasty said in "Suiyuan Poetry", "The writing seems to look like mountains but not happy for peace". When I first read this sentence, I always felt that it was not transparent enough, and this advertisement of Apple Original demonstrated this sentence in person. Just like a good TV series, a good advertising copy will use some creative techniques to leave a memory point for the audience.
Therefore, the copywriters who often have headaches, instead of describing the products in a straightforward manner, add or reduce some modifiers, maybe a very creative copywriting will be born under your pen.