"Have you ever seen a perfect couple in this world, a true soul mate, without suspicion and anger? I know a couple, the two villains on the wedding cake, because they never need to face each other." When When the line from "Desperate Housewives" drifted past my eyes, I suddenly felt that marriage was a bit exciting.
It seems that this is indeed the case. Looking around, there are fewer and fewer spouses who can be with you for life, and more and more people are moving forward in marriage with the mentality of "getting off if you can live, if not."
There was an advertisement recently that used a bloody drama between a couple to highlight the deliciousness of bacon. I pay for the insight, but the strategy is a bit of a failure. Let's take a closer look at this tvc first.
https://sz-video.topys.cn/e9c1ac80e86c4100b8bf832dcc641289/2c0944cf9b4545db8ccfda6c19790c47-a0b69c1c8a68915e3c8bc691256f1de5-hd-nbv1.mp4
Although the insight of the advertisement is obviously to use the hero's heart to highlight the deliciousness of contrasting bacon, leaving a deep impression on the audience. After all, let’s postpone the matter of green or green, you first get the bacon out. Disruption is small, bacon is big, life is good, how can it not be green.
For the 103-year-old South African meat brand Eskort, this advertisement is a dangerous move. They still seem to be using the stereotypes of family members in the traditional sense to make a flamboyant joke.
You see, at the beginning of the advertisement, the male host who went home opened the refrigerator and sighed and then started looking for his wife, which shows that he usually does not take care of the family much.
Even if it is like all stories of "pursuing excitement and carrying it through to the end", the hostess found the hostess in the bedroom who had taken off her clothes and put on makeup. His first reaction was to directly ask his wife, how did he finish eating the bacon?
When the young man heard that the bacon had finished eating, he also "sit up in a dying illness" and exclaimed that the bacon had finished eating. Humph, man!
Of course, the omnipotent hostess finally found bacon in the refrigerator, and the three happily ate the bacon sandwich. At this time, the male protagonist remembered to ask this "boudoir friend"-who are you? The heart is big enough.
I can understand that the creative of the advertisement is to show that everything is worse than Bacon, so that everyone is full of yearning for Bacon. But I have to say that this advertising strategy seems a bit outdated. And the knowledge of humor, sometimes, is really only a thin line from the low-level.