Generally speaking, the copywriting in tvc advertisements should be simple, lightweight, and able to accurately convey product information. The sound is often only a supplementary explanation, and the picture is the main thing-after all, 70% of the information people receive every day is through visual input.
But recently I saw a "strange" tvc, the picture is exquisite and interesting, not to mention, its copy made me pause several times, slowly stroking the relationship. The main reason is that there are four characters appearing in this advertisement. Their names are very strange. They are called "everyone", "some people", "anyone" and "no one." These four characters have to do a big deal. I am a little confused when they are strung together. Who on earth did this?
Let's take a look at this ad first, let alone I didn't remind you, pay attention when watching the ad, the ad copy is a bit confusing.
https://sz-video.topys.cn/dab802d4a57147c8b1efbd4606e79fb4/de2da55e98254d82a99f156af662cad6-36a9cd4a6b4be2b3cf9f8c1e78c61293-hd-nbv1.mp4
Although the copywriting of this advertisement is circumstantial, no matter whether you understand the complicated relationship of the four characters or not, I think you have all got the core idea, right? In the ad copy, there are four roles mentioned, but each of us can take on these four roles. It depends on which role you want to play.
Massive materials present visual content in the form of fast editing, and the constantly switching pictures suggest that the form is urgent. Incorporating spoof images into the video, alleviating the seriousness of the issue. It also makes the audience happy to watch and slowly accept it.
As a technology company, Apeel doubles the edible life of avocados, citrus and other types of fruits by using odorless edible paint made from plant materials. And the paint formula can be improved to let more fruits slow down the spoilage.
It may be difficult to feel at home, but as far as the world is concerned, the food crisis is not far away. Especially in 2020, when food production is greatly reduced, this food advertisement placed during the festival has a more profound connotation. After all, when someone is still hungry, more than 1 billion pounds of food are discarded in a video landfill every year.
Therefore, Apeel uses this small advertisement to remind you: Anyone can influence everyone for everyone's benefit.