LIBERDY: GIVING INDIVIDUALS THE POWER TO CONTROL THEIR PERSONAL DATA

BRIEF INTRODUCTION TO BLOCKCHAIN TECHNOLOGY

When one thinks of blockchain technology what always comes to mind is cryptocurrencies, well the person isn't wrong either, but blockchain technology is more than just digital currencies. Blockchain technology offers decentralization, a feature which makes users or gives users the power to control their personal data. With decentralization, every blockchain-based platform will be transparent, trustworthy and reliable.

THE PROBLEMS TODAY

We are now in an era where people recklessly submit vital information about themselves all in the name of accessing some internet services for free. When we log on to some social media networks, search engines, emails online, we submit our personal data which is unknowingly collected and utilized to make adverts placements. So implicitly, we keep selling our highly confidential information to the advertisers at no fee.
One thing with digital advertising industries is that they can’t operate without having data of people because their advertisement is placed with regards to the findings from the extrapolated data and user reaction. This market is a multi-billion dollar own and this market drives the performance marketing industry.
The digital advertising market is a giant one that is witnessing an accelerated growth based on users data collected. However. As big as this market is, only two actors dominate the scene; Google and Facebook and they built it over the strength of their ecosystem. People use them daily, so the operators have access to data of their users and they use it as they like.
The challenge here is this, outside these two players, there is no good alternative platform for digital advertisement that’s as such effective. The problem with them is that they do not have the volume of data that are sufficient to effectively launch a campaign and where the data exists, they are largely unreliable.
Digital advertisement no doubts require a lot of users data in order to get the advert directed to the right set of people at the right instance, therefore, reaching the right audience is central to success in an ad campaign.

LIBERDY THE EXCEPTIONAL PLATFORM

Liberdy is developing a new network that guarantees assured ways of data-oriented advertisement but yet allows the end-users to have access over their data, and regulate how it is used. Liberdy equally ensures that the data collected is accurate.
The platform is formed by professionals in the field of digital advertising and media professionals. Liberdy is developing an advertising platform which is effective and fair enough, where users have adequate control over their data.
By using blockchain technology and Smart Contracts, the Adtech platform does not expose users but yet users can be sure of their adverts reaching the target audience with high precision. This is done without compromising the ability of the users to retain absolute control and openness with their confidential data. Besides, users get paid for submitting their personal data.
Liberdy is designed with the intention of substituting the erstwhile and ineffective digital advertisement world that seeks to concentrate very confidential data and allows a monopolistic approach from a few global advertising cougars. The current system of digital advertising is not careful in managing users data and cheats the users by using their data to generate revenue without giving a commensurate reward.
Liberdy is out to change the global advertisement world using modern facilities, advanced accountability and tenets that identify and compensate every actor on the platform.

LIBERDY TOKEN INFORMATION

The Liberdy token is referred to as LIB and it is built with the aim of sponsoring the Data Foundation platform. The total volume of tokens offered is 300,000,000 LIB, Soft Cap is $5,000,000 while the Hard Cap is $30,000,000. 1 LIB sells for $0.1 and the remaining tokens will be used to reward actors that contribute to the development of the ecosystem.
Uses Of LIB:

Advertisers: They use LIB to access data from the Data Foundation. They also use LIB to utilize the services and data made available in the Data Foundation.
Users: They will earn LIB by giving Data Foundation the right to utilize their profile while at the same time having maximum control over their profile. They also earn LIB by enabling advertisers to use anonymous and segmented profiles for advertising.
Publishers: They gives users the ability to use their LIB as well as accepting LIB for certain online services.

CONCLUSION

The digital advertising industry has for long suffer monopolistic approach by some wild cats who collect data from a user, use it to generate revenue and even break into the privacy of the users without any pre-information.
Liberdy is a blockchain-driven Ethereum platform that creates a platform where data is collected from users with regards to their privacy and equally gives control over the data to the users. Besides, users whose data has been utilized in generating revenue gets paid for it.
Every transaction on the platform takes place using the LIB token.

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