People are going to watch porn regardless. Now they no longer have to pay member monthly fees, plus the "tube" sites typically have horrible quality videos and the high quality videos can only be seen via an "upsell" to a monthly fee based program. Based on the producer partners listed on the Vice.org site, companies like Penthouse, Elegant Angel, etc. shows this will be all high end high quality HD content available for free. So from a traffic perspective, porn viewers will now get premium subscription based content for free.... and make some money while viewing. For the Steem people, the value of the currency drives up based on the volume of traffic driven by Vice along with the Steem tokens Vice stores to back its own coin. Win win for everyone.