A Lead is a person who showed interest in products or services offered by your firm, by sharing their information such as email or phone number, with you. Lead generation refers to the process by which you identify potential customers for your company’s products or services. It is important for a company since it facilitates obtaining new sales leads and getting the right ones for your company. It is done through various methods such as social media ad campaigns, lead generation tools, the company’s website, and more. Lead generation is based on your company visibility; the more visible your company is the more prone to get leads you will be.
The two categories of leads:
We can identify two types of leads: the marketing qualified leads and the sales qualified ones. Marketing qualified leads are those seen as favorable by the marketing team, but they still can’t define their level of interest as not enough data about them were collected. The moment these leads are considered to be ready to purchase, they become sales qualified leads and the sales team becomes the one in charge. Sales qualified leads are those who have shown interest in what your business has to offer; they’re ready to buy.
Lead generation channels:
There are two marketing channels that can be used to get leads, which are inbound and outbound marketing channels. Inbound marketing is mainly done organically, and it is driven by creativity and effort that will make you reach people without ‘disturbing’ them. Outbound marketing is paid marketing, it is driven by having a specific budget for your different advertising methods that will ‘disturb’ people’s activity to get their attention. A few years ago, marketers used mainly tv ads, ads in magazines or they bought email lists and spammed people with their offers. With the advance in technologies and the Internet, new methods are now used to reach people and gain visibility to get leads. Now, people can easily have access to information and are tired of being spammed by marketers, which is why using inbound marketing can be a wise choice to make to get leads, as people will not feel that they are spammed and will naturally come to you.
Generating leads is important but converting them into customers is the main objective for a company. Therefore it is important to keep track of your leads and nurture them to be able to convert them. Ohmylead can help you in this process as you will be able to do this using this easy software. The nurturing process will seem like a piece of cake and your conversion rates will be boosted thanks to the different features aiming at this. Your company will be able to optimize its lead conversion and therefore its profit.