In running a line of business, offering products or services so that many consumers are interested is one of the keys to success. If the quality of the product or service offered is good enough, it is not impossible that the business will run smoothly and generate abundant profits. However, businesses that sell quality products or services are in fact not enough to make the business get the maximum profit.
A good marketing strategy is needed so consumers know and recognize the product or service that you offer. Without having a good marketing strategy, of course it will be difficult to develop the business to the maximum. In fact, the risk of losing competitiveness with other entrepreneurs is very possible if you do not have a good marketing strategy.
Being an important key in the sustainability of a business, learning the science of marketing strategies. For this reason, so that every businessperson can understand everything about marketing strategies, consider the following explanation which has been summarized from various sources.
Definition of Marketing Strategy
1. General
Basically, a marketing strategy is an attempt to market or introduce products or services to the public. Use a plan and tactics that are mature, so that the objectives of the marketing strategy can increase the number of sales.
Marketing strategies can also be interpreted as a series of businesses by companies to achieve a goal. In practice, marketing strategies have an important role in increasing the economic value of a company.
In a business, there are three factors that usually determine the selling price of an item or service. These factors are production, marketing and consumption. Based on these factors, marketing becomes a link between production and consumption.
2. According to the Expert
Some experts also have different marketing strategy explanations. Marketing strategy according to Kotler and Armstrong is the marketing logic business people who hope to get value and profit from maintaining relationships with consumers.
According to Kurtz who interpreted it as a company program to determine the target market and provide satisfaction to its customers. Consumer satisfaction can be obtained by building several elements of the marketing mix, namely, product, distribution, promotion, and price.
Philip Kotler also provides an understanding of marketing strategies as a marketing mindset used to achieve marketing objectives. This marketing strategy consists of the target market, positioning, marketing integration, and also funds for marketing.
In addition, Tjiptono also revealed that marketing strategy as a fundamental tool created to achieve business or company goals by increasing the excess of sustainable competitiveness. This can be achieved by passing through the market, and marketing programs to serve the target market.
Meanwhile, the marketing strategy according to Stanton is something that covers the entire system related to the goal. This is useful for planning and determining prices, promotions, and also distributing products in order to provide satisfaction to consumers.
Despite having different explanations, the experts explain marketing strategies with a similar core. That way, businesses can find out the function of the marketing strategy.
The function of the Marketing Strategy
Judging from the explanations of the experts above, the function of the marketing strategy is actually quite clear. However, in order to better understand the function of the marketing strategy, there are four outlines.
1. Can Increase Motivation in seeing the future of the business that is being run. Marketing strategies that require business people to be able to estimate the pace of business in the future, give enthusiasm in doing business. This is certainly very important so that the business can run optimally.
2. as a regulator of the direction of the course of a business or company. That way, the marketing team's coordination can be run more effectively and on target.
3. be a tool to achieve corporate or business goals, both in the short and long term.
4. there is a standard assessment of the work performance of the members in the line of business or company. With the existence of these assessment standards, quality control and work quality will be more effective.
The Purpose of Marketing Strategy Activities
The purpose of marketing strategy activities
1.Seeing from the functions above, marketing strategies generally have diverse objectives, including:
2. so that the marketing team can improve the quality of coordination between individuals in it.
3. used as a measuring medium of marketing results measured based on predetermined achievement standards.
4. as a rationale for making marketing decisions.
become an activity to develop the ability of a business to be able to adapt
Marketing Strategy Practices in the Digital Age
The practice of marketing strategies in the digital age
In the digital age as it is today, technology has taken over in almost all fields of work and business. If put to good use, technology can help work become easier or businesses grow.
For this reason, marketing strategies must adapt to using existing technology. Some examples of marketing strategies in the digital age have actually succeeded in attracting consumers and expanding the market reach of a business or company.
One of the most common marketing strategies used in the digital age is email marketing. Utilizing email technology for marketing needs is also not too difficult.
You only need to use a free e-mail service provider and write writing that can make the coveted customer interested in using the product or service offered. In doing email marketing, make sure that writing is persuasive, but not too excessive in explaining its superiority.
Usually, business people who use email marketing will insert a newsletter or subscription form. It is intended that potential customers can write their e-mail addresses if they are interested in your business offer. That way, you can do further activities so that potential customers can become loyal customers in the business.
In addition to email marketing, there is a marketing strategy called mobile marketing. Amidst the rise of smartphone users by people around the world, this mobile marketing can be a marketing strategy that is able to attract potential customers with massive numbers.
For those who have an online store business and the like, you can design the display to be friendly to smartphone users. If necessary, create special applications on smartphones so that consumers can more easily access the business that is being run. But, this may require a lot of capital.
If you want to do mobile marketing at a more affordable cost, you can take advantage of free messenger service providers, such as BBM, Whatsapp, and Line. By using these messenger services, you can promote your business to prospective customers in a way that is almost similar to email marketing. Finally, you can utilize a variety of business-specific social media to promote business
This method is quite effective in the marketing strategy business because in addition to being free, there are also quite a lot of social media users. So, you can introduce your business to many people at once without having to spend a large fee.
Marketing Strategy as a Business Wheel
In developing a business, the owner and the team must have a capable marketing strategy. That way, chances are that your business will flourish. For that, so that the business that you manage can run well, understand about how to apply marketing strategies carefully. Keep learning until you find str