Combining The 5-500-5000 Formula With ‘AIDA’ Marketing…?steemCreated with Sketch.

in marketing •  6 years ago 

Combining The 5-500-5000 Formula With 'AIDA' Marketing..._.png

We're about to go...Full marketing in this post ;)

My background in internet marketing can be a blessing and a curse...On one side of the coin, I see the potential of STEEM and how impactful this blockchain can be for so many people. But I also see the mistakes we seem to make as a community every day as well...

Let's be honest, blockchains in general, aren't that savvy when it comes to marketing. But that is changing. We are seeing HUGE initiatives and bold moves from movers and shakers, even right here in STEEM.

So what does 'marketing' have to do with this post?

We're going to talk about AIDA....

aida

That old famous marketing acronym which stands for Awareness (or attention), Interest, Desire, and finally Action.

It's what marketing funnels are based around and as ancient a marketing strategy as there is...We can actually use this PERFECTLY for building up our blogs and reputation here on STEEM.

Sounds good...How do we do it?

We combine it with the 5-500-5000 Formula found in SteemSavvy!

Let's break each part of the formula down and show how we can take each step along the way, combining with the 'AIDA' funnel to being some big changes to our personal brands on STEEM.

5 Engagements A Day - This falls in line perfectly with bringing attention or awareness to our own account. The more we get out and engage with fellow Steemians, the more 'awareness' comes our way. Think about it....If you remember the post I made from a few days ago, action attracts momentum and that's our main goal in the first few months of our journey...Get more people to 'know' you and that can be done easily and effectively using 5 engagements a day!

The Goal Of 500 Followers - We kill two birds with one stone here! By continuing to engage 5 times a day, we are attracting the awareness we need to develop a following. The more followers we get and we add value to their journey, we create interest in our our journey and a desire to follow what we do. This does not work if we are not engaging with people every day. We must give value to them in the form of comments and RESPONDING to comments made on our blogs. I've seen so many 'STEEM veterans' fail miserably in this key strategy. You MUST respond to people and continue to engage with them! There is no excuse for ignoring quality comments on your blog or content!

Reaching 5000 Steem Power - Man oh man, this is a whole lot easier now with the price of STEEM than it was when I first got started...But it's still a fantastic goal. It's dolphin status and VERY achievable if you follow this formula and game plan. The final piece to the puzzle is...Action! And action (to me) comes in the form of not only creating amazing content that gives value to people..But also taking some bold steps to acquire more Steem Power every day. I choose to invest and spend my fiat on Steem Power, but what's awesome about STEEM is...You can acquire Steem Power by taking action everyday. Using the dApps, responding to comments, curation, playing games like Steem Monsters and yup....Even through delegation!

The possibilities are endless....

But do you see how this all works together?

We build our own marketing machine that creates a value driven personal brand on the blockchain...

steem

  1. Awareness is achieved by taking action every day through 5 engagements!

  2. Interest & Desire is created by reaching and delivering value to 500 followers!

  3. Action is taken by acquiring 5000 Steem Power!

Silly marketing ideas that go through my mind ;)

But I do believe (because I'm living proof that this stuff actually works) if we focus on building 'savvy' Steemians...We become a blockchain of action takers focused on delivering value each and every day...We 'funnel out' the dead weight that are here for the quick buck and find the Steemians that are thinking long term. They see the value of this blockchain and want to help it grow no matter what the price is at...

Hope you enjoyed the post ;)


steem

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The main things in this article you said trule speaking 5 engagement is the best thing because steem is platform which i understand if you engage more people through comment through your article tgen achiving 5000 SP even thats easy . Good idea.

Posted using Partiko Android

absolutely. and it adds up. the trick is to constantly keep engaging. everyday.

Posted using Partiko iOS

Good post, Jon. Marketing, producing good content and forcing engagement will lead to an advantage for all.

yessir. everyday. if we do all those things. we will see big results.

Posted using Partiko iOS

The price right now 🤪

Posted using Partiko iOS

crazy lol might have to grab some more before it sky rockets to 30 cents lolol

Posted using Partiko iOS

@jongolson you are going to bring marketing to the Steem blockchain 😀 and it is something that is needed badly. Keep up the great work.

Posted using Partiko iOS

oh it’s here on the development side. i think so content creators could use some tips and tricks too tho :)

Posted using Partiko iOS

Good Morning @jongolson from the Philippines.

I suspect that the action talked about in AIDA involves the action we want our followers and interested parties to take.

In my humble opinion the action of your AIDA formula should be more about:

  1. Your Followers Powering Up
  2. Your Followers Investing Time & Money in the Steem blockchain
  3. Your Followers Commenting On Your Posts
  4. Your Followers Replying to Your Comments
  5. Your Followers Sharing Your Content with Proper Credits
  6. Your Followers Upvoting Your Posts & Comments
  7. Your Followers Onboarding Friends, Family Members and Associates to the Steem blockchain.
  8. Your Followers Giving You Valuable Feedback

In a nutshell, I think the AIDA formula is more targeted on influencing others to take the actions you'd like them to take (i.e. Call-to-Action).

Let me know if I am right @jongolson since I might be wrong.

it all works together. i combined the two ‘formulas’ for ease. and actionable steps. but everything should be value driven for sure.

add value everyday and things will work out well.

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This is a little off-topic but I noticed that you are loading the truck with Steem at these prices @jongolson.

I think it was less than 6 months ago that you only had 3,000 to 4,000 Steem and now you have nearly double that.

You should be able to use your holdings to build a good community on @steemsavvy.


I checked the @steemsavvy website and noticed that it requires people to sign-up via email... will you support SteemConnect logins in the future?


I am loading the truck too but at a much slower pace. My family has about 750 Steem now and I only had 25 to 30 Steem 3 months ago.

I want to build communities using @tokenbb and recommend that you consider using them for your website once they launch their beta version in 2019.

yup. steemconnect is an option. just need the programming to do it.

as for the steempower. i just bought more at cheap prices. and continued to create content every day :)

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I will check out the SteemSavvy Promo video when I get home and I am interested to see what kind of content you are hosting on @steemsavvy.

Thank you so much for participating the Partiko Delegation Plan Round 1! We really appreciate your support! As part of the delegation benefits, we just gave you a 3.00% upvote! Together, let’s change the world!

always sound advice and well presented... Thank you @jongolson ... we're all marketers in our way ... we just need to understand the principles involved.

@shadowspub
The current Rambling Radio Schedule can be found here
It's All About Community!

thank ya kindly. and yup i agree. personal branding and building one takes marketing. something we can all improve upon.

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Your posts are clearly communicated... I appreciate that... always know what jong is thinkin!
Thx

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lol thanks man. i really need to brand that jong thing lol

Posted using Partiko iOS

good idea interesting formula jongolson sir, great work i appreciate your job.