The last couple of years has been at least challenging for most industries around the world. The pandemic’s impact has caused fundamental shifts in consumers’ behavior and brands’ strategy, decision-making, and mentality. For sure this forced companies across all industries and sizes, to adapt or even pivot, in order to survive. But although Google recorded a +30% YoY growth in eCommerce sales in 2021, the World Bank predicts global growth to “decelerate markedly” from 5.5% in 2021 to 4.1% in 2022, due to factors such as the rise in inflation, debt, and income inequality.
“The World Bank predicts global growth to “decelerate markedly” from 5.5% in 2021 to 4.1% in 2022.”
So the future is far from bright and with 54% of decision-makers claiming that they spend more than one hour per week reading thought leadership according to Edelman, this data proves that the pandemic has raised the bar so high that every CEO, CMO, director, and the business organization overall, has no time to fall behind. The necessity to continuously monitor and evaluate the key industry trends 365/24/7 is here to stay.
Here is a table of contents to help you quickly navigate through this mini-MarTech report.
Key insights: The top MarTech trends of 2022
The Top 5 Martech Trends of 2022 will be:
- Top MarTech Trend #1: AI/Machine Learning
- Top MarTech Trend #2: AR/VR
- Top MarTech Trend #3: Personalization
- Top MarTech Trend #4: User Generated Content (UGC)
- Top MarTech Trend #5: Voice Search
Other emerging technology marketing trends
- Chatbots
- Blockchain/Cryptocurrency
- Video
- Cookieless Marketing
- Metaverse
- First-Party Data Strategy
- Omnichannel
- NFTs
Other key observations:
- 29% of the experts agreed that AI and Machine Learning technologies will undoubtfully play a significant role this year.
- 31% predicted that VR/AR technologies, Metaverse, NFTs and the Blockchain technology will play a major role in the years to come
- 9% claimed that AI Chatbots will become a vital mix of brands’ marketing strategy.
48 marketing industry experts and professionals are sharing their insights and predictions, in order to spot the top MarTech trends of 2022, read them all here.