I guess the idea is to define a "standard" for ethics to which a maximum of people could agree. This will of course be imperfect. But the important thing is that it may challenge some other standards (pure productivity, return on investment, to name just a few). In that sense, even though it is imperfect, it may not be much worse ;)
Technology is definitely and great tool to help us in that direction. Of course, new ethical rules are not going to emerge from AI. Our idea is that if we try and define what we consider as ethics all together, more people will value (and use) it.
Very good point that artificial intelligence (AI) will probably not be able to come up with ethical rules or decisions. This part might be the fundamental and unique talent that can only be provided by human beings. If blockchains, AIs and other software will relieve us humans from a lot of painful work, we rather keep this job in our hands. I guess its also much more fun and "fulfilling" anyways ... still we have to create the technological tools that help us on this; so welcome to Nemethics ;-)
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