This development must be quite disturbing to the "Trump's a traitor" crowd.
Imagine an investor and owner of a business, which is what the Pageant happens to be, wanting to insure its greatest chance of success. What might such an owner/investor do?
Well, perhaps, she might contact celebrities, including actors, sports figures, musicians? Or, she might aim higher and seek out the participation of heads of State.
If this is the smoking gun, it reminds me of "smoking guns" of my 1960's childhood: