TSMC, the leading wafer foundry, went to Arizona to set up a factory in the United States, and a large-scale high-tech talent migration for semiconductors began; It Also started Fragrance in Phoenix.
Ms. You, a family member who accompanied her husband to the United States, decided to try to copy the Taiwanese-style bento in her memory because her husband said, "I want to eat Taiwanese snacks."
Ms. You, the founder of Taiwan Mama, said in an interview that after arriving in Arizona in March last year, she really missed Taiwanese cuisine, but because most restaurants in the living area are mainly American-style, they used to be able to eat within a few steps in Taiwan. Taiwanese snacks have become the most missed taste after arriving in the United States.
Ms. Yu originally had the idea of opening a restaurant in Taiwan. After arriving in the United States, because her husband mentioned that she wanted to eat Taiwanese snacks such as chicken chops and precious milk, she decided to try making bento at home to test the water temperature. However, purely cooking for family members and running a business are two different things. To open a store to sell bento, the timing, and heat must be precise.
Ms. You planned the entire entrepreneurial process very carefully, including confirming the stewing time of the meat from the beginning, adjusting the sauce, asking colleagues and friends to give feedback, and even connecting across the sea to ask family members who are chefs to give advice, step by step Launch menu.
After the Taiwan Mama brand was established at the end of last year, it successfully conquered the stomachs of TSMC employees in an instant. If there are more, it can sell more than 20 Taiwan-style bento every day, and the price of the bento is between US$11 and US$17.
Ms. Yu said that the current operation is in the form of a cloud kitchen, which only provides food delivery services. Restaurants without in-house services will provide delivery if the location is far away, and personally drive to deliver bento to TSMC employees.
As for which flavor of home-style bento is the most popular, Ms. You observed that the bento with pork meat and salty crispy chicken is very popular, and they are ordered almost every day; besides bento, she also learns to make drinks, Taiwan's "national drink" pearl fresh milk Tea is a hot commodity.
Ms. You was once invited to make drinks for a birthday party at a local American home. Among them, the "Brown Sugar Dirty Milk" mixed with brown syrup, pearls, fresh milk, and milk cover made even Americans crazy.
Ms. You said that customers often ask "why there is no physical store", so the next step is to move from the cloud kitchen to the physical restaurant. I have already found a location and hope to be closer to TSMC.