Calling process= efficiency

in sales •  7 years ago 

Have a process and be consistent

Efficiency is the key to productivity. Wouldn't it be great to maximise results with the littlest effort possible? Start with a process. Seems obvious, however, without a constant process, you'll surely lack productivity. Not to mention, consistent process allows you to track and adjust your activity effectively. Here's a 'simplified' example of a 1 month process for calling on new prospects: (note: you'll need to prepare an introduction note, and shorter follow ups #1,2 and 3. Call businesses that can actually use whatever service or product you provide, don't high pressure folks, try to find the need and get permission).
Day one: call; do a great introduction and at least get the contact information for the decision maker and send an email introduction. BCC yourself and file the email in a new folder with prospect's name. Make a detailed note with date and time of this activity and set a reminder to send follow up number one in 2 days.
Day one + 2: reminder pops up with the prospect name and activity to do; send follow up#1. Go to email folder, reply to the email with follow up #1 (keep the string going with dates so the prospect can see how long you've waited to follow). No need to BCC because it's already part of the string and you've already created a folder. Make a detailed note with the date and time of this activity and set a reminder to send follow up number 2 in 7 days.
7 days later reminder pops up with the prospect name and activity to do; send follow up#2. Go to email folder, reply to the email with follow up #2 (keep the string going with dates so the prospect can see how long you've waited to follow). Make a detailed note with date and time of this activity and set a reminder to CALL and send follow up number 3 in 14 days.
A mix of time stamped, reasonable and personal follow ups with 2 calls over a one month period, has often yielded respected responses. Have a process, prepare, be respectful and consistent. Happy selling

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