Holmes' ultimate downfall, however, was her hubris. She never was big enough to admit that her testing kit didn't work YET. I say YET because, for all we know, Theranos could have figured out in 5-10 years how to properly analyze those micro-samples, and their product would have taken over the market. But she wanted the fame right away and thought she was too slick to get caught over-selling. So the company did stupid things to cover for her lies
-Using full-sized Siemens equipment to carry out the example blood tests (because theirs were so inaccurate)
-Driving a leading researcher to suicide after he tried to whistle-blow
-Attempting to payoff lawsuits with company stock
-etc
All the time, she lied openly on TV about the capabilities of her product and continued to accept money for a flawed product.
Remind you of anyone in Crypto? Honestly, a few major names would fit the bill, and barring any surge of luck in the devs of their respective projects, I see those coins in question going the same way as Theranos (albeit with fewer legal sanctions)