Yes, it is all a delightful scam that provides us with a sense of purpose and value in this otherwise dreary existence. Most things are this kind of scam, even the cute girl that just caught your eye. Reality becomes what you make it, from your hopes and dreams. That cute girl could become a valued wife or a divorced ex. The difference is what you put into the relationship. It seems most people on steemit today are having puppy love enthusiasm and end up pissing all over the floor with excitement. Pissy posts outnumber quality ones, and that will reduce the number of people unknowingly scammed.