Times are changing...
Nowadays, big corporations can rarely garner trust.
And attention spans are too short for people to learn.
So how is a brand to survive?
You mix emotions with logic.
'What if I don't have a personal brand on the internet?'
Don't matter.
Anytime you step out the house, YOU are a personal brand.
You represent yourself & are a walking business card.
In order to rise & keep leveling up in your environment, you need to provide value.
And in order to provide value, you need to be valuable.
How are you going to be valuable?
Through knowledge & communication.
You have knowledge & experiences.
But the problem is that most people stop here.
They think just because they have the knowledge & experiences, other people will begin gravitating towards them.
But reality check.
They won't.
'Why not?!'
Because you are only speaking to their logical side.
Humans are not logical.
They are completely unaware they need your service in the first place.
Remember, you are trying to communicate with a being that has roughly an ~8 second attention span.
Assume they aren't paying attention.
What do you do in this case?
You become fun.
'I don't want to have fun' - said no one ever.
Everyone wants to have fun & laugh.
So package your knowledge & experiences in a fun package. Trick them.
'Trick them??'
Yea.
You trick them into learning while in reality, they think y'all are just shooting the shit.
This is why stories are very effective in teaching.
People are put in a trance, but you're dropping insights along the way.
This is also why I say that steemit & fiction books helps you learn about life.
You are hearing a story, but are subtly being given real world lessons as well.
The best way to become a great storyteller, is by becoming a great reporter.
'Huhh??'
You report on your life.
Talk about the good & the bad of your life.
That's when you are the most authentic.
You'll soon see that your value is finally being noticed.
After someone has a conversation with you, they will feel more enlightened in the process.
And enlightening someone is something that money can't buy.
Congrats.
Your infotainment skills has just built the value of your personal brand.
Learn to play the game the write way.
(write way = steemit way)
Build your internal world & communicate with the external world while creating a strong network through steem basic income, SP delegation & vote selling.
Follow this 2 step process for life.
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